The information below is provided to help you use and properly reference our brand features, Elf logos and trademarks.
Elf’s Trademark and Copyright Guidelines (the “Guidelines”) have been created to help our customers, partners, licensees, outside vendors, and other third parties understand how to use Elf brand features correctly, including Elf logos and trademarks.
You are permitted to use Elf’s name, logos, artwork, and other brand features only in accordance with these Guidelines and Elf’s Style Guide. Any use of Elf brand features contrary to our guidelines is prohibited.
Elf reserves the right to revise or update the Guidelines in its sole discretion. By using or making reference to any Elf brand asset, you agree to comply with the Guidelines.
Elf brand features include both registered and unregistered trademarks and service marks of Elf, including the Elf word mark, the Elf vertical logo and horizontal logo, and Elf slogans and tag lines.
You can download our logo here.
By using any of the media on our website, whether it is our tag line Designed with Love™, our text, images, audio, video, animations or other “content,” you agree that the use is for personal or editorial use and not for commercial purposes. Elf imagery, branding and video cannot be altered or modified in any way, in whole or in part, that disparages Elf.
The Elf name, logos, artwork and other brand features are valuable Elf intellectual property. You acknowledge that Elf is the sole owner of the Elf trademarks and service marks, and all goodwill derived from their use accrues only to Elf. Elf may review use of our brand assets at any time and reserves the right to terminate or modify any use.
YOU MAY USE ELF TRADEMARKS ONLY IN THE MOST CURRENT FORM PROVIDED BY ELF.
Do not: (a) modify the Elf brand assets in any way, including by changing any colors or dimensions or obstructing or printing over any part of any logo or adding your own design elements; or (b) use an out of date version of any Elf logo or trademark.
WHEN YOU REFERENCE ELF, YOUR REFERENCE MUST BE TRUTHFUL AND CLEARLY AND ACCURATELY INDICATE YOUR RELATIONSHIP TO ELF.
For example, if you offer training or other services to Elf app subscribers, you may accurately indicate that you offer training services (e.g. “for the Elf software platform”).
However, you are not permitted to use the Elf name, logos, or trademarks in a way that suggests or implies sponsorship or endorsement by Elf, in a way that could confuse Elf with any other brand (including your own), or any affiliation with Elf (other than, where applicable, your participation as an Elf Community Member).
Do not imply that you work for Elf.
Do not use any Elf brand features in a damaging or derogatory way, or on any site that violates any law, as determined by Elf in its sole discretion.
Do not use trademarks, logos, company names, icons, product or feature names, domain names, social media handles, or avatars that include “Elf,” variations that look or sound similar to “Elf,” or any Elf trademark or logo.
Do not register, purchase, or use any domain names that include the word “Elf” (including any misspelling or transliteration of “Elf”).
Do not apply for any trademark that includes the word “Elf”. The word “Elf” may not be part of your company name, product name, logo, second level domain name or any social media handle.
Do not use the Elf trademark in connection with advertising (search engine or otherwise).
Do not use any tag lines, slogans or phrases that are similar to any slogans used by Elf.
DESIGN YOUR WEBSITE AND YOUR COLLATERAL WITH YOUR OWN BRANDING AND LOGOS.
Do not copy or imitate the distinctive look and feel of any Elf website or apps, logos, trade dress, slogans, tag lines, color scheme, icons, or marketing materials as this could create user confusion.
Do not use or display Elf brand features more prominently in placement or size than your own brands for you.
DESIGN YOUR MERCHANDISE WITH YOUR OWN BRANDING AND LOGOS.
You are not authorized to use any Elf logos or trademarks or any confusingly similar marks on any merchandise, including any apparel, toys, or other swag.
ATTRIBUTE OUR TRADEMARKS PROPERLY. PLEASE REFLECT OUR OWNERSHIP OF THE ELF TRADE NAME AND SERVICE MARKS AS FOLLOWS:
Use the ™ symbol on the most prominent use of the word Elf*, and say “Elf is a registered trade name and service mark of Elf Productions LLC” at the bottom of the page on which the Elf word mark first appears.
Trade names and trademarks are adjectives, not nouns or verbs and should not be used as a plural or possessive. Use the Elf trade name only as an adjective followed by the appropriate noun describing the relevant product or service (e.g., “the Elf™ app, design or platform.”)
Do not use Elf in plural or possessive form or as a verb or as a noun (except where you are referencing Elf Productions LLC).
LAST UPDATED: SEPT 3, 2019