Choosing a Brand Name for Your Business

When choosing a brand name, key questions to ask include: Is it memorable, easy to pronounce, unique, relevant to your product or service, aligned with your brand values, not easily confused with competitors, readily available as a domain name, and does it evoke the desired emotions or image for your brand?

KEY CONSIDERATIONS

Brand Identity:
• What are the core values and personality traits of your brand?
• How do you want customers to perceive your brand?
• What is your unique selling proposition (USP)? 

Target Audience:
• Who is your ideal customer? 
• What language and terminology would resonate with them? 

Name Evaluation:
• Is the name easy to spell and pronounce? 
• Is it distinctive and memorable? 
• Does it convey the essence of your product or service? 
• Could the name be interpreted negatively or confusingly? 

Legal and Practical Considerations:
• Is the domain name available? 
• Are there any trademark conflicts with existing brands? 
• Can the name be easily registered across different platforms? 

Emotional Impact:
• What emotions do you want the name to evoke in customers? 
• Does the name create a positive association with your brand? 

Future-proofing:
• Will the name still be relevant and suitable as your business grows and evolves? 
• Can the name be easily adapted to new product lines or markets? 

See our Blog Post > 10 Questions to Consider When Naming Your Business