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News

News from Elf, a digital creative agency at the intersection of the arts and sciences.

Filtering by Category: Elf News & Case Studies

March Monthly Roundup: 3 Books We Recommend

Elf

March 2018

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Craft is what we are expected to know; art is the unexpected use of our craft.
— Ed Cadmull and Amy Wallace

2. The Power of Positive Thinking
by Norman Vincent Peale

The way to happiness: Keep your heart free from hate, your mind from worry. Live simply, expect little, give much. Scatter sunshine, forget self, think of others. Try this for a week and you will be surprised.
— Norman Vincent Peale
Goals without routines are wishes; routines without goals are aimless. The most successful business leaders have a clear vision and the disciplines (routines) to make it a reality.
— Verne Harnish

See our February list here. We hope you find inspiration, learn essentials and gain mastery in your personal and professional lives through the insight in these books. Happy reading!

Apple News: Ski and Snowboard Activity Tracking Update on Apple Watch

Elf

New updates to Apple Watch 3 make it easier to track skiing and snowboarding activity with activity contributing to the Apple Watch Activity app and shared with the Health app with permissions enabled.

Image via Apple

Image via Apple

We're excited by the new Apple updates to the Apple Watch 3 where we can track ski and snowboard activity. This helps us in the app we have been developing for the last few months of 2017 and into this year. 

Now we can track:

  • Total vertical descent and horizontal distance

  • Number of runs

  • Average and maximum speeds

  • Total time spent

  • Calories burned

image via Apple

image via Apple

Apple_Watch_Series_3_ski4.jpg
image via Apple

image via Apple

image via Apple

image via Apple

This helps in tracking active calorie measurements directly to your Apple Watch Activity app. You can record runs and see your vertical descent and horizontal distance as well as speeds. You can also save your workout info to your Health app. In addition, you can use Siri to track runs with your voice.

image via Apple

image via Apple

Our new ski app at Elf is suitable for anyone who wants to have a great workout skiing or snowboarding, track performance and improve over time. We are fortunate to have a wide variety of beta testers, ranging from college athletes to Olympic skiers and snowboarders in a variety of disciplines. We are eager to share our app with you when it is completed and ready for you - beautifully!

February Monthly Roundup: 3 Books We Recommend

Elf

Catching up on our book list! We'll have a new one for March too. Here you go!

February 2018:

botg_elf_feb2018.png

1. Built to Last
by Jim Collins and Jerry Porras

To be built to last you must be built to change...Built to last is at its core about relentless, creative drive.
— Jim Collins

2. Power versus Force
by David Hawkins

Love is misunderstood to be an emotion; actually, it is a state of awareness, a way of being in the world, a way of seeing oneself and others.
— David Hawkins

3. Think and Grow Rich
by Napoleon Hill

Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.
— Napoleon Hill

See our January list here. We hope you find inspiration, learn essentials and gain mastery in your personal and professional lives through the insight in these books. Happy reading!