USP
Our design approach based on our practice, studies, and work with clients.
Define Your USP and Drive Innovation
Determining Your Unique Selling Proposition (USP)
Adapted from Good to Great by Jim Collins
1. Viability - What is technically possible.
2. Desire - What people want.
3. Excellence - What you excel at.
Additional Considerations:
Viable also includes sustainable (eco footprint) and economic considerations.
At the Intersection - Your USP
Building your company, product, service, or system around this "USP" drives innovation. This model is also dynamic as your business evolves.