Define Your USP and Drive Innovation

Determining Your Unique Selling Proposition (USP)
Adapted from Good to Great by Jim Collins

1. Viability - What is technically possible.
2. Desire - What people want.
3. Excellence - What you excel at.

Additional Considerations:
Viable also includes sustainable (eco footprint) and economic considerations.

At the Intersection - Your USP
Building your company, product, service, or system around this "USP" drives innovation. This model is also dynamic as your business evolves.

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