Apple sent out invites to journalists and media outlets about its upcoming March 25th event to be held in the Steve Jobs Theater.

Apple’s invitation included a video titled “It’s Showtime” - a tagline it used back in September 2006 when the company first debuted Apple TV. The invite did not offer details about the event’s topics, though the company is expected to reveal subscription services for Apple News, a new streaming video option and possibly, a gaming service as well. Last week, the Cupertino tech giant cleared the deck of any product speculation by announcing a slew of product upgrades for its iPad Air, 5th generation iPad mini, new iMac and iMac Pro models.

While Apple did not reveal details in its invite, the invitation had an animation with a film leader countdown similar to video. The unconfirmed video subscription service is expected to launch later in the year. Apple already has a wide range of original TV shows and movies in development.

Apple’s March 25th event will live stream at 10 a.m. Pacific time on Apple’s website.

Last year, Apple held a March event focused on education with a few hardware releases such as an updated iPad.

Each Media Guest Received a Unique Apple Logo Invitation with the words “There’s More in the Making,” Hinting at New Product Launches and Software Updates For 2018

What You Can Expect

Apple surprised media outlets with a new product event launch scheduled for Oct 30th in Brooklyn, NY instead of its HQ at Apple Park in Cupertino, CA. The event is expected to showcase products other than the iPhone, which was heavily featured back in September. It is rumored that a new iPad Pro model will be announced with slimmer bezels and introducing Face ID into the first product beyond the iPhone. The iPad Pro is also expected to switch over from Lightning to USB-C and be available in 11- and 12.9-inch display sizes.

An updated version of the MacBook Air is also expected with a a high-resolution Retina display and slimmer bezels than prior models, while still being the most cost-effective of Apple’s laptop series. Additional updates include a new Mac Mini and new desktop model as well as updated software release for iOS 12.1 and watchOS to power the EKG functionality in the new Apple Watch Series 4.