Amazon’s New Deal with Apple allows selling of Apple products ranging from iPhones to Apple Watches Right on the e-commerce giant’s website
While third-party sellers have sold Apple products before, they have varied greatly from Apple pricing and have not guaranteed sourcing or product quality. The new deal does guarantee product quality, with products sold directly from Apple and Apple-authorized retailers. Apple products will roll out on Amazon sites in the U.S., U.K., France, Germany, Italy, Spain, Japan and India over the next few weeks.
The deal includes the iPhone XR, iPhone XS, iPad Pro, Apple Watch Series 4 and Apple-owned Beats products, but not every Apple product. HomePod, that competes with Amazon’s own Echo, is noticeably absent.
Any seller currently on Amazon who sells Apple products will have listings taken down officially January 4th and will need to reapply to Apple directly to become an official Apple-authorized reseller before being allowed to sell Apple products again on Amazon.
Roughly 71 percent of Apple’s sales in fiscal 2018 that ended in September, came through indirect distribution channels like Amazon, reported Reuters. It is clear that Amazon is the dominant e-commerce distributor as previously Apple and Nike had both resisted selling on the platform but now acknowledge Amazon’s dominance and critical presence for reaching customers.