Apple Opening Store In Knightsbridge

Apple is opening a new 20,000-square-foot retail store in the center of Knightsbridge, a popular luxury shopping area in London, according to The Evening Standard.

Apple signed a deal with Chelsfield, the property asset manager that is currently renovating The Knightsbridge Estate and securing retail agreements for new stores between Harrods and Harvey Nichols.

The Estate transformation will consist of new world-class retail with six flagship stores, 66,000 square feet of Grade A offices, a rooftop restaurant and 35 rental apartments centered around an internal courtyard garden. A public art installation called "The Knights of Knightsbridge" on the exterior currently hides the construction in process.

Apple already has five retail locations in London, including flagship stores Regent Street and Covent Garden, that reopened at the end of last year after a three-month renovation. The new Knightsbridge location is just a six-minute drive to our office in Kensington.

---

Apple's March 25 Event "It's Showtime": Video, Apple News & More

Apple sent out invites to journalists and media outlets about its upcoming March 25th event to be held in the Steve Jobs Theater.

Image via Apple

Apple’s invitation included a video titled “It’s Showtime” - a tagline it used back in September 2006 when the company first debuted Apple TV. The invite did not offer details about the event’s topics, though the company is expected to reveal subscription services for Apple News, a new streaming video option and possibly, a gaming service as well. Last week, the Cupertino tech giant cleared the deck of any product speculation by announcing a slew of product upgrades for its iPad Air, 5th generation iPad mini, new iMac and iMac Pro models.

Image via Apple

While Apple did not reveal details in its invite, the invitation had an animation with a film leader countdown similar to video. The unconfirmed video subscription service is expected to launch later in the year. Apple already has a wide range of original TV shows and movies in development.

Apple’s March 25th event will live stream at 10 a.m. Pacific time on Apple’s website.

Last year, Apple held a March event focused on education with a few hardware releases such as an updated iPad.

---

Rumored Netflix for Games Subscription Service Model at Apple Event

Apple may demo a Netflix for Games subscription model at its March 25th event

Rumors have been floating that Apple will be sharing a “Netflix for Games” subscription model at its upcoming event this Monday, March 25th since Bloomberg reported that Apple may launch a gaming subscription service similar to its Apple News and Video subscription models. The new service is not expected to compete with Google’s new Stadia, but focus on the iPhone and iPad, while offering bundle options from different developers for a monthly fee.

The service would be focused on paid game apps with the service fee distributed according to the time spent by players on each game. Earlier this week, Apple quietly unveiled updated versions of its AirPods, iMacs, iMac Pros, iPad Minis and a new iPad Air.

---