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News

News from Elf, a digital creative agency at the intersection of the arts and sciences.

Filtering by Category: Apple News

Apple Reports New Record in First Quarter 2020 Results

Elf

With its Highest Quarterly Results, Apple Leads the way as iPhone, Wearables and Services Drive Sales

Image via Apple

Image via Apple

At the end of last month, Apple reported record first quarter results for 2020 ending December 28, 2019. With a quarterly revenue of $91.8 billion — a new record for Apple — the quarterly earnings show an increase in 9 percent from a year ago, with quarterly earnings at $4.99 per diluted share up as much as 19 percent. 61 percent of earnings came from international sales.

We are thrilled to report Apple’s highest quarterly revenue ever, fueled by strong demand for our iPhone 11 and iPhone 11 Pro models, and all-time records for Services and Wearables. During the holiday quarter our active installed base of devices grew in each of our geographic segments and has now reached over 1.5 billion. We see this as a powerful testament to the satisfaction, engagement and loyalty of our customers — and a great driver of our growth across the board.
— Tim Cook, Apple’s CEO.

Image via Apple

Image via Apple

Apple’s board of directors also offers a cash dividend of $0.77 per share of the Company’s common stock, payable on February 13, 2020 to shareholders of record as of close of business on February 10, 2020.

View Consolidated Financial Statements in PDF.

Our very strong business performance drove an all-time net income record of $22.2 billion and generated operating cash flow of $30.5 billion. We also returned nearly $25 billion to shareholders during the quarter, including $20 billion in share repurchases and $3.5 billion in dividends and equivalents, as we maintain our target of reaching a net cash neutral position over time.
— Luca Maestri, Apple’s CFO

Warren Buffett’s Apple Investment Pays Big, Offsets Newspaper Losses

Apple’s emergence as an investment powerhouse is evident in the Oracle of Omaha’s investment. Warren Buffett, CEO of Berkshire Hathaway has had a significant quarter himself, divesting himself of his beloved newspaper holdings entirely, which has operated at a loss while gaining big on his Apple investment. Buffett first invested $17 billion in Apple in 2012. Since then, he has increased his holdings. His latest investment raked in over $75 billion, recouping any losses from his newspaper investments. Buffett was committed to the newspaper industry despite declining sales and had been a paper boy, delivering Washington Post newspapers as a thirteen-year-old in Washington D.C. as a kid while his father served in Congress. The divestiture is significant as it reveals an acceptance of a changing publishing industry. At the same time, his increase in holdings in Apple also shows the veteran investor’s belief in the company, despite publicly acknowledging that he does not have a keen understanding of technology. Buffett shared that he valued the innovative products and recognized their profitability but was uncertain of how technology businesses would fare over a decade or more.

His perception of Apple is evident in the 2012 shareholder meeting for Berkshire Hathaway.

I think Apple is much more of a consumer products business, in terms of analyzing the moat around it, and consumer behavior, and all that sort of thing. It’s obviously a product with all kinds of tech built into it. But in terms of laying out what their prospective customers will do in the future, as opposed to, say, IBM’s customers, it’s a different sort of analysis.
— Warren Buffet, CEO Berkshire Hathaway

His support shows that Apple has succeeded in creating a reliable business model based on strong business fundamentals — a key factor for any investment according to Benjamin Graham’s “The Intelligent Investor,” a book that Buffett and many other notable investors considers his own personal guide to investment.

Both Warren Buffett and his long-time investment partner, Charlie Munger, expanded on this further more recently in the 2018 investment meeting.


Fiscal 2020 Quarter Guidance

I think it’s extremely hard to find acquisitions that would be accretive to Apple that would be in the $50 billion, $100 billion, or $200 billion range. They do a lot of small acquisitions. And, I’m delighted to see them repurchasing shares. We own 250 million or so shares. They have, I think, 4.9 billion shares. We own 5% of it. But I figure with the passage of a little time we may own 6% or 7% simply because they repurchase shares. And I find that if you’ve got an extraordinary product and ecosystem, I love the idea of having our 5%, or whatever it may be grow to - 6% or 7% - without us laying out a dime. I mean, it’s worked for us in many other situations. But you have to have some very, very, very special product, which has an enormously widespread ecosystem, and the product’s extremely sticky, and all of that sort of thing. And they’re not going to find $50 billion or $100 billion dollar acquisitions that they can make at remotely a sensible price that really become additive to that ... As I look around the horizon, I don’t see anything that would make a lot of sense for them in terms of what they’d have to pay and what they would get. Whereas I do see a business that they know everything about, and where they may or may not be able to buy it at an attractive price when they repurchase their shares. That remains to be seen...From our standpoint, we would love to see Apple go down in price...So, we very much approve of them repurchasing shares.
— Warren Buffett, CEO Berkshire Hathaway

For its upcoming fiscal 2020 second quarter, Apple provides the following guidance:

  • revenue between $63.0 - $67.0 billion

  • gross margin between 38.0- 39.0 percent

  • operating expenses $9.6 - $9.7 billion

  • other income/(expense) of $250 million

  • tax rate of approximately 16.5 percent

Apple offers live streaming of its Q1 2020 financial results at www.apple.com/investor/earnings-call/ available for up to two weeks after its announcement on January 28th. More information is also available at apple.com and its investors relations website, investor.apple.com.


Apple Maps Get a Much Needed Overhaul

Elf

Apple Redesigns Its Entire Map Ecosystem For Improved Road Coverage, More Detailed Land Cover, Precise Addresses and Pedestrian Data for Users in the United States

Image via Apple

Image via Apple

This past Thursday, Apple released its redesigned Apple Maps ecosystem. Apple overhauled all of its maps to offer more detailed insight for more precise searches for people to navigate and explore the world. The new app features a lot more detail — from homes to businesses, smaller bodies of water, landmarks and locations of note. This is a huge and dramatic improvement on its prior version available on iOS 12, bringing the mapping app on par with Google Maps.

Apple Maps today are in use more than ever as customers use maps on their digital devices and with Car Play. Maps are also integrated into many popular apps such as Messages, Calendar, Weather and Photos. MapKit is in use by third-party apps such as Instagram, Bank of America and Nike Run Club.

The new Apple Maps is based on years of work and addresses feedback and extensive criticism from users over the years. The company announced it was rebuilding the app previously and was gathering new data using its own fleet of sensor-equipped vans and by using anonymous data from iPhone users who voluntarily choose to share it. In order to provide users with turn-by-turn directions, voice integration, Flyover and vector-based maps, Apple had to redesign Apple Maps from the ground up. Apple spent billions of dollars to update and rehaul its map ecosystem with new features and more precise data pulled from on-location tracking that are accessible by just a simple tap. The new Apple Maps also offer more insight into nearby landmarks. Apple Maps will rollout throughout Europe in upcoming months.

We set out to create the best and most private maps app on the planet that is reflective of how people explore the world today. It is an effort we are deeply invested in and required that we rebuild the map from the ground up to reimagine how Maps enhances people’s lives — from navigating to work or school or planning an important vacation — all with privacy at its core.
— Eddy Cue, Apple's Senior VP of Internet Software and Services

A Breakdown of New Features and Accessibility

Look Around: Street-Level Imagery with High-Resolution 3D Photography

Similar to Google's Street View, the new Apple Maps offers interactive street-level imagery with high-resolution, 3D photography through a new “Look Around” feature that explores cities such as New York City, the San Francisco Bay Area, Los Angeles, Las Vegas, Houston and Oahu in detail. Look Around is available in iOS 13.

Image via Apple

Image via Apple


Share Lists of Favorites Through Collections

You can build and share lists of your favorite restaurants or places you want to visit using Collections. This feature is available in iOS 13 and makes it easy to save directions for places you visit often. Additional improvements in Apple Maps include:

  • Real-time transit info, now in Miami, San Francisco, New York, and Los Angeles

  • Share ETA to family, friends, or co-workers

  • Flight status info

  • Indoor maps for malls and airports

  • Siri Natural Language Guidance in the US

  • Flyover

Image via Apple

Image via Apple


Flyover Offers 3D Views

In response to much criticism over its previous mapping experience, Apple has redesigned its Apple Maps Flyover experience to now offer a view of select major metro areas with photo-realistic, immersive 3D views. Experience a city from above or explore in high resolution as you zoom, pan, tilt and rotate around the city and its landmarks. Flyover is available in more than 350 cities.

Image via Apple

Image via Apple


Three Benefits from Using the New Apple Maps


1. Plan Your Trips Better
By sharing your favorite locations or places you intend to visit through the ‘Collections’ feature, you can plan your trip more easily. You can research ahead using the Maps and save spots to visit, ranging from coffee shops and restaurants to art galleries and museums on to a list that you save and then share this list with other people as you wish.

2. Share your ETA

This practical feature helps you share your ETA with anyone with your estimated arrival and real-time updates. You will not have to text them as they will already have access to that information.

3. Get to where you are going — faster and more efficiently

Integrated with real-time transit information, the new Apple Maps helps you get to your destination faster as you will have access to more detailed transit time including any delays, traffic and more.

Image via Apple

Image via Apple


Commitment to Privacy

Apple is committed to privacy and keeping personal information safe. Hence, no sign-in is required for Maps and Apple Maps are not linked to Apple ID. On-device intelligence offers personalized features such as departure time.

Any data collected by Maps while using the app, like search terms, navigation routing and traffic information, is associated with random identifiers that continually reset to ensure the best possible experience and to improve Maps. Maps goes even further to obscure a user’s location on Apple servers when searching for a location through a process called “fuzzing.” Maps converts the precise location where the search originated to a less-exact one after 24 hours and does not retain a history of what has been searched or where a user has been.
— Apple

In order to receive the updated Maps on iOS 13, just update your iPhone software. Go to Settings > General > Software Update.

 

Apple's Growing Services Division After a Landmark Year

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After introducing Apple Arcade, Apple TV+, Apple News+ and Apple Card in 2019, Apple has expanded its Services division, with potential revenues of up to $100 Billion by 2024

Image via Apple

Image via Apple

Last year as Apple introduced new offerings in video streaming, games, credit cards and news, while further augmenting its established operations such as the App store, Apple Music and iCloud, the tech giant also saw a large increase in services. As the company’s iPhone sales plateau, CEO Tim Cook has looked for alternative ways to keep growing the company. Services, albeit accompanied by risks, challenges and competition, is the new arena that Apple has committed to. While challenging on some levels, Services also offers large potential for growth as Apple can sell subscription-based models using its popular smartphone for things people want to do on their phones.

Profitable Subscription-Based Models

These services were apparent at Apple’s “It’s Showtime” back in March where the company announced two subscription models via its Apple tv+ platform for original shows and programming and Apple News platform for premium news offerings. Apple’s service division has seen a 20 percent increase year after year bringing in more revenue each quarter and setting records in “every geographic segment” in the process, according to Apple CEO Tim Cook. Services raked in over $10 billion in the first quarter of 2019 — exactly one year ago. This is substantially more than any of Apple’s other business segments such as the Mac ($7.4 billion), iPad ($6.7 billion), or the collected “Wearables, Home, and Accessories” group of products ($7.3 billion).

Earlier this month, Evercore ISI analyst Amit Daryanani explained how Apple’s services arm can be expected to top $100 billion in revenue by 2024. While Apple has not clearly delineated the amount of revenue for any aspect of its large Services offering, we have put together some estimates based on publicly available data below.


Apple Music 

Image via Apple

Image via Apple

Apple Music is by far the most noticeable entry in Apple’s new Services business — in operation since 2015 when Apple bought and rebranded Beats Music. Apple Music had 56 million customers as of December 2018, according to the Financial Times, coming in second after Spotify with 96 million paid customers as of February 2019. Apple Music does offer free trials and has a bundled service with some Verizon wireless plans. Apple Music has over 60 million songs and is in use in 115 countries today.

Rough estimates for Apple Music income as of last year are roughly $6.7 billion annually at a $10/month subscription

Cost: $10/month ($5/mo for student plans, $15/mo for family plans)

Apple’s revenue: Subscription fees and carrier partnerships


App Store and Mac App Store

Image via Apple

Image via Apple

The App Store along with the new Mac App Store provide the largest revenue currently. In May 2018, Apple had over 170 billion downloads by its 10-year history. Some revenue comes directly from app sales while others come through in-app purchases. Almost all the top 50 grossing apps used some type of subscription fee or a free game with in-app purchases, according to App Annie estimates.

App Store customers spent a record $1.42 billion between Christmas Eve and New Year’s Eve, with $386 million on New Year’s Day 2020 alone, a 20 percent increase over last year and a new single-day record.

Apple paid developers $100 billion by June 2018. Using the formula of 70 / 30 revenue split, Apple’s revenue estimates from apps alone is roughly $142 billion. Apple has faced some heat over the last two years as the Supreme Court heard an antitrust law against Apple for an unfair monopoly and again when Spotify filed a complaint about the revenue split with the European Union — known for exerting huge punitive measures on tech companies in recent years.

Cost: Variable, depending upon the app and content purchased. 

Apple’s revenue: In-app purchases in games, app sales and app subscriptions


iCloud

Image via Apple

Image via Apple

Every Apple customer who owns any device — an iPhone, iPad, or Mac is essentially an iCloud user as Apple offers gives free 5GB of storage to all customers. Customers can have additional storage through paid plans. While iCloud is not as well known as Dropbox or Google Drive, it does have built-in advantages such as seamless integration with Apple devices for immediate backup. This works from photos in iPhoto on your iPhone, clearing up space so you can take more photos easily.

The lowest tier in storage plans comes in at 99 cents for 50GB of storage. Easy to sell to customers, this pricing tier even though incredibly inexpensive, also offers substantial profitability given that Apple has sold over a billion iOS devices. Even if a small part of these customers subscribe, it is still a large source of revenue. Eddy Cue, Apple’s SVP shared in 2016 that the company had roughly 782 million iCloud users, though he did not specify how many of these customers were paid subscribers.

Cost: $0.99/ month (50GB), $2.99/month (200GB for single or family plan), $9.99/month (2TB for single or family plan)

Apple’s revenue: Subscription fees


Apple TV+

Image via Apple

Image via Apple

Apple TV+ is Apple’s first foray into TV with its own original programming such as the highly acclaimed “The Morning Show,” that received multiple Golden Globe and Screen Actors Guild nominations just two months after launch. Available in over 100 countries, Apple TV+ is accessible via the Apple TV app and can be viewed online and offline without any ads and on demand.

Cost: Free with any Apple device purchase for the first year, $4.99/ month regular plan and subsequently

Apple’s revenue: Subscription fees


Apple Arcade

Image via Apple

Image via Apple

Apple Arcade is Apple’s newest subscription service within the App Store just for games and providing access to over 100 new and exclusive games, that can be played on iPhones, iPads, iPod touches, Macs or Apple TVs.

Cost: $4.99/ month (includes up to 6 users)

Apple’s revenue: Subscription fees


Apple News

Image via Apple

Image via Apple

Apple News today reaches over 100 million monthly active users in the US, UK, Australia and Canada. Apple News+ has an all-in-one subscription to over 300 of the world’s top magazines and major newspapers. Apple News will provide live coverage of the US presidential election in partnership with ABC News this year.

Cost: Free for basic use, 9.99 for Apple News+ (Access to over 300 magazines and publications)

Apple’s revenue: Subscription fees with a 70/30 split with publishers


Apple Podcasts

Image via Apple

Image via Apple

Apple Podcasts now reaches listeners in 155 countries with over 800,000 shows. While Apple does not receive any direct income from Apple Podcasts, the company does have access to data from Apple Music that enables the company to recommend other things to purchase. Podcasting continues to grow at an accelerated rate.

Cost: Free

Apple’s revenue: No known direct income


Apple Books

Image via Apple

Image via Apple

Apple Books offers additional service revenue, though it comes in significantly behind Amazon’s Kindle library, which is a juggernaut to compete with. Apple Books has improved its design and search features in the latest iteration.

Cost: Depends on content purchased 

Apple’s revenue: Purchased content and subscription fees


Apple Pay and Apple Card

Image via Apple

Image via Apple

Apple Pay is Apple’s hugely successful payments system that offers customers a secure, fast and easy way to make purchases online, via apps, at retail stores and through iMessage. There were over 1.8 billion Apple Pay transactions in early 2019 and this number is expected to only go up.

While Apple does not charge users, merchants, or developers to use Apple Pay, the company charges the bank that issues the card small fees such as 15 cents on every $100 spent or 0.15 percent based on reports from 2014. Apple also earns money from Apple Pay cash. While this service is free to use when you send money using a debit card, there is a 3 percent fee for using a credit card. Apple also offers an instant transfer option from Apple Cash to your bank account at 1% fee, similar to Paypal.

Apple Pay is now available for use for public transit in large cities from New York to London, Shanghai, Beijing, Tokyo and Moscow. This year, customers will also be able to tap their iPhones and Apple Watches to ride buses and trains in more cities worldwide and even use the service to access university dorms and other college services in the U.S.

The Apple Card offers users ways to pay for new Apple equipment with zero interest payments for over 24 months.

Cost: 1% instant transfer fee, 3% of any funds sent using Apple Pay Cash tied to a credit card

Apple’s revenue: Transaction fees from users and banks


AppleCare

Image via Apple

Image via Apple

In existence for over a decade, AppleCare is Apple’s extended warranty service where you can get additional hardware support and a longer warranty period than the default setting that comes with a purchase. This plan is also included in Apple’s iPhone Upgrade Plan

Cost: Depends on product, ranging from $129 to $199 for iPhones, $249 to $369 for MacBook laptops, and $99 to $249 for iMac and Mac desktops

Apple’s revenue: Warranty fees


Licensing

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This business service division does not apply to consumers, but offers substantial revenue for Apple. Apple sells licenses to various companies for them to offer their products within iOS frameworks such as Google for the default search engine or The Weather Channel offering weather data. This is very important as it offers users immediate access and makes it easy for these companies to reach and retain audiences.

While it is unclear how much Apple earns from licensing, 2014 court documents revealed that Google paid Apple $1 billion to remain the default search bar on iOS as part of the company’s revenue sharing agreement. As of 2019, analysts estimate that Apple receives $9 billion for licensing fees from Google alone.

Licensing agreements are a particularly opaque area of Apple’s business. The last clear numbers we have are from 2014, when court documents revealed that Google paid Apple $1 billion to stay the default search bar on iOS as part of the company’s revenue sharing agreement. But recent estimates from analysts have put Apple’s fee at roughly $9 billion — a number that, if true, would make it one of the biggest parts of Apple’s entire service group all on its own.

Cost: Free

Apple’s revenue: Licensing payments from companies to be featured on Apple products


Maps, Siri and a Free iCloud Version

Image via Apple

Image via Apple

Since 2019, Apple has now included “free” services like Maps, Siri, and parts of iCloud (like iMessage) as part of its device cost to build iPhones, iPads and Macs. With these new estimates and associated payments for these free services, Apple’s total service revenue for Q1 2018 went up 7.7% to $9.13 billion from to $9.13 billion.

Cost: Free, but you pay for it through your purchase of an Apple device 

Apple’s revenue: Hardware purchases


We begin the new decade with incredible momentum and gratitude to our customers who have shown such enthusiasm for all of our Services, and we continue to celebrate the work of the world’s best creators, storytellers, journalists and developers.
— Eddy Cue, Apple’s Senior VP of Internet Software and Services

With its deep integration of hardware, software and services, Apple’s Services can be expected to continue to grow in 2020 and beyond.