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News

News from Elf, a digital creative agency at the intersection of the arts and sciences.

Filtering by Category: Industry Insight

Microsoft Surpasses Apple as World's Most Valuable Company

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With a market cap of $851 billion at the end of trading on Friday, Microsoft took back the crown, regaining a position it held eight years ago.

Image via Microsoft

Image via Microsoft

Microsoft is reaping the benefits of CEO Satya Nadella’s strategy to focus on its core profitable businesses, building out its existing strengths in enterprise and cloud computing via Azure, its platform that has accelerated in growth in the last three years. Azure is now second to Amazon Web Services in terms of market share.

At the same time, the tech giant accepted and cut its losses in the smartphone industry, ditching the Nokia mobile phone business that it had acquired under Steve Ballmer’s leadership in 2015. Nadella ended the business, letting go of 7,800 employees and a $7.6 billion charge three years ago and refocused Microsoft’s strategy around its best-selling services and products.

Apple also is facing challenges with the possibility of an American trade war with China that could lead to additional taxes and fees added to iPhones if President Trump’s threat to add a 10 percent tariff follows through.

Talent Management: 9 Ways To Bring in Top Talent Through Excellent Experiences For Applicants

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Having great talent working cohesively and productively at your company, big or small, is essential to growing your business, being profitable and making an impact. The people you hire can have a tremendous impact upon your business right from day one. 

Depending upon your specific industry, top tier talent can be quite competitive to recruit and retain. Today almost every profession requires specific technical expertise. 

An excellent experience during an interview can dramatically affect the decisions any candidate makes about working for your company. When you offer an excellent experience to viable candidates during interviews, you can create a lasting positive effect that compels a top tier candidate to accept your offer.


Here are some steps you can take to ensure this:

1. Provide training for your whole staff

Everyone in your company must be aware of the importance of interviews and creating a positive experience for new candidates. There are many impressions that a candidate will have about your company, from interactions starting with applications or outreach to final offers as well as personal interactions with receptionists, employees and hiring managers. 

You can provide training to your team so that you are united in providing a consistent positive experience for your new candidates. This includes personalizing communications with individual candidates and ensuring that everyone conducting interviews is prepared, arrives on time and conducts interviews professionally and courteously.

Also pay attention to any feedback from candidates. For example, if a candidate has difficulty locating your office, make sure you provide clear directions before the next interview that you conduct. Even if you do not end up hiring your potential candidates, aim to create a positive experience that they would want to work for you if they could.

2. Have an organized process internally

In addition to human resources software you may use (link to BEPMS), you will also want to organize your own process for hiring. This means that you have clear goals for hiring and a team in place to help you with this. Even if you have a small startup with under 10 employees, you will still want to have a process in place so that you know how to respond to applicants.

3. Hold your hiring managers accountable

Hiring is very important for your company but a lot of the hard work in sourcing and hiring as well as real decision-making happens with your hiring managers. When you hold your hiring managers accountable and you place trust in them to help you find the right talent for your company, they are more inclined to do their jobs effectively with consideration. Motivating your hiring managers is also important. You can do this by telling them the positive impact of having a great candidate with real data and give them real-life examples of success.

4. Plan for enough time

Your hiring managers need time to review resumes, take notes and source candidates. The people you have designated to interview your candidates, must also have at least 30 minutes to meet with them individually.

5. Communicate frequently with your candidates

Communicate in a personalized way with your top level candidates. Insufficient communication is one of the primary reasons candidates can withdraw applications or move on to other companies. You can avoid this confusion and frustration by offering a clear process to your candidates and following through on it. Follow up does not have to be tedious - just a phone call or short email can be enough.

It is important that you do this with candidates also that you are not considering and follow up to explain that he or she has not been hired. Communicating in a timely manner is essential to create a good experience.

6. Provide an exceptional closing

When you have decided to hire a candidate, be sure to congratulate the individual, thank him or her for applying and personalize the job offer. Explain why this job and company are a great fit. You can invite the candidate to meet with your team in a relaxed setting (dinner or other) where the candidate can enjoy a social event without pressure.

Follow up with the right talent in a few days if you do not hear back instantly. Your top talent will be enthused to see how eager you are to have them.


7. Learn from your mistakes

Pay attention to any problems during the sourcing, interviewing and hiring process. What feedback did you receive from candidates and employees? How can you improve the hiring process?

8. Provide a positive on-boarding experience

Once you have decided to hire and  your candidate has accepted your offer, be sure to provide a positive on-boarding experience that maintains a high level of enthusiasm and optimism. This will drive participation and motivate your new talent to prove themselves at your company.

9. Have an employee retention plan

When you have hired great talent and you are seeing positive results, you will want to also have a plan in place to retain them. Employee retention is critical. Retaining top talent is also a priority at most companies as turnover rates can be high and finding the right candidates also time-consuming, difficult and expensive. Employees want to stay and work for a company that offers them opportunities to grow, professionally and in their own lives.

Amazon Opens 2 New HQ on the East Coast: NYC and Arlington, VA

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After almost a yearlong search with fierce competition among U.S. cities eager for the new business, Amazon settles on the Queens neighborhood in New York City and the city of Arlington, Virginia for its new HQ on the East Coast

Image via Amazon

Image via Amazon

It’s not every day that a tech giant builds a new headquarters. Amazon announced that the company was in search of a new American location to house a second HQ apart from its primary location in Seattle, Washington in 2017. Cities all over the country were eager to bring in Amazon to their states, thus ensuring new jobs and employment for their residents. City after city sent in their applications, with hefty promises and tax cuts to attract the e-commerce giant. Amazon had remained silent on the issue over the course of the year. It was only in the past week that Amazon finally revealed its front runners and surprising decision to choose two locations instead of one.

We can recruit more top talent by being in two locations. These are fantastic cities that attract a lot of great talent.
— Amazon

Apart from Seattle, Amazon’s second largest location up till now housed up to 3,100 employees. The two new headquarters, in Queens, New York and Arlington, Virginia will house up to 50,000 new employees. The new positions are lucrative for the local economies, giving a much needed boost to NYC in particular, as each job is listed at $150k and up. The states in turn have delivered huge tax benefits to Amazon with billion-dollar tax cuts.

Image via Amazon

Image via Amazon

Image via Amazon

Image via Amazon

Amazon has cited talent as being a top driver in the decision-making process. Both NYC and Virginia are home to many enterprising companies and tech talent, thus offering Amazon the opportunity of cross-pollination and exposure to ongoing ideas, initiatives and some of the country’s best known talent.

In addition to these two centers, Amazon has also announced the development of a new customer service center including transportation and logistics in Nashville, Tennessee. Given the company’s large annual production and profitability, Amazon is expected to have a significantly beneficial influence for local economies in terms of wages, education and local business supporting the tech giant’s enterprise.

Amazon had invested significant resources to the development of its primary headquarters in Seattle, WA, including the development of biospheres and eco-initiatives. Both residents and visitors alike are curious to know how the new HQ in Queens and Arlington will look and function.