Contact Us

Have an inquiry? Please send us a message.

         

123 Street Avenue, City Town, 99999

(123) 555-6789

email@address.com

 

You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.

News

News from Elf, a digital creative agency at the intersection of the arts and sciences.

Filtering by Category: Industry Insight

Amazon Kindle Unlimited Rebrands to Kindle Plus with AI-Voiceovers and AudioBooks

Elf

Authors can now access AI Voiceovers as Part of their KDP Setup for AudioBooks with AI Voiceovers

Amazon rebranded its Kindle Unlimited subscription to Kindle Plus (Kindle+) , which it launched October 22, 2026 at the same price of $11.99 to $12.00 a month, expanding the service to include thousands of new audiobooks—including titles narrated by artificial intelligence.

Key Details of Kindle Plus and AI Audiobooks

  • The Rebrand: Kindle Unlimited is now officially called Kindle Plus, though core features remain identical, allowing users to borrow up to 20 titles at a time with no return deadlines.

  • AI Narration ("Virtual Voice"): Amazon allows self-published authors via Kindle Direct Publishing (KDP) to convert eligible ebooks into audiobooks for free using its Virtual Voice AI tool.

  • Catalog Inclusion: When an author's ebook is enrolled in KDP Select, any corresponding AI-narrated Virtual Voice audiobook is automatically bundled into the Kindle Plus and Audible Plus catalogs.

  • Seamless Switching: Readers can switch back and forth between reading the ebook and listening to the audio version without losing their place.

  • Human-Narrated Options: In addition to AI voices, traditional human-narrated audiobooks from ACX (Audiobook Creation Exchange) are also being folded into the U.S. catalog expansion.

  • Rollout Scope: The integrated audiobook and AI features are initially launching for U.S. subscribers and authors, with plans to expand to international markets like the UK and Canada later.

Berkshire Hathaway Acquires Bending Spoons

Elf

Berkshire Hathaway’s biggest recent acquisition is of the Italian holding company, Bending Spoons, which buys up older Internet companies from AOL and Vimeo to SaaS digital Evernote.


Bending Spoons

Bending Spoons gets its name from Keanu Reeves' iconic moment in The Matrix (1999) series, where a child shows him a spoon bending and an alternate reality.

In October, Berkshire Hathaway invested an additional $330 million in Milan-based tech holding company Bending Spoons via a private placement of 10 million shares at $33 per share, raising its total investment to $930 million and a 4% ownership stake.

Key Details of the Deal

  • Initial Investment: Berkshire Hathaway invested $600 million in Bending Spoons when it went public on the Nasdaq in July 2026 at $29 per share.

  • Second Round: The new $330 million private placement values the latest shares at $33 each.

  • Total Stake: The combined $930 million commitment gives Berkshire a 4% stake in the company.

  • Market Impact: The announcement triggered a sharp surge in Bending Spoons stock (often called the "Buffett effect"), pushing shares up over 40%, according to CNBC.

What is Bending Spoons?

  • Business Model: An Italian digital holding company or quasi-private equity firm that acquires well-known software and internet brands and restructures them for efficiency.

  • Portfolio: Owns and operates prominent digital names like AOL, Vimeo, Evernote, and Eventbrite.

  • Inspiration: CEO Luca Ferrari has frequently cited Berkshire Hathaway as a structural and philosophical inspiration for how they build and manage their holdings.

Strategic Significance

  • Leadership Transition: This aggressive tech-adjacent move aligns with a broader shift in capital allocation under CEO Greg Abel following Warren Buffett's retirement as CEO and chairman.

  • Departure from Tradition: Berkshire has historically avoided high-valuation tech companies, making this high-growth acquisition model a departure from traditional value-investing boundaries.


Berkshire Hathaway’s cash position has grown substantially in recent years. Its 2026 cash position is a staggering $365 billion, enough to buy 472 S&P 500 companies.

 

'The Whale' Opening in Northern Norway Next Year

Elf

We love this new museum 'The Whale' opening up in northern Norway later, showcasing whales 🐋 and delightfully exploring the mysterious world of these extraordinary creatures through science, art, sound and storytelling.

The Whale. Dorte Mandrup A/S. Renderings by MIR.

The Whale. Dorte Mandrup A/S. Renderings by MIR.

The Whale. Andenes Vesterålen Norway