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News

News from Elf, a digital creative agency at the intersection of the arts and sciences.

Single Use, Our Oceans and the Future

Elf

Single Use is the Collin’s Dictionary Word of the Year for 2018. By definition, ‘single use’ means to be used only one time. The Collins Dictionary team explained how use of the term ‘single use’ has grown substantially since 2013 as the effects of pollution have become so widespread that they appear in every day conversations and in politics.

Single use typically refers to disposable plastic products intended for single use by an individual consumer. It is a term today that immediately evokes images of waste in the ocean, because the proliferation of waste caused by these items is known to damage the environment and also affect the food chain.

Single-use encompasses a global movement to kick our addiction to disposable products. From plastic bags, bottles and straws to washable nappies, we have become more conscious of how our habits and behaviours can impact the environment.
— Collins Dictionary

The harm that the disposal of these products can cause on the environment, has not gone unnoticed. This awareness has grown through movies such as BBC’s One Planet narrated by Sir David Attenborough. Increasingly, the public has shown concern, leading to action by local, state and federal authorities in different parts of the world.

Over one million plastic bags are used per minute, according to data collected by Plastic Oceans, a non-profit consumer organization. 40 percent of all plastic produced is for packaging. A single plastic bag only has a ‘working’ life of 15 minutes.

Today human beings across the globe produce nearly 300 million tons of plastic every year, half of which is for single use. More than 8 million tons of plastic is dumped into our oceans every year.

Single-use plastic bottles lie washed up on the bank of the River Thames by the Queen Caroline Draw Dock in London. Image via Matt Dunham/AP

Single-use plastic bottles lie washed up on the bank of the River Thames by the Queen Caroline Draw Dock in London. Image via Matt Dunham/AP

Single-use and other plastics littering beaches in Indonesia. Image via Getty Images

Single-use and other plastics littering beaches in Indonesia. Image via Getty Images

How Does Plastic End up in the Oceans?

The answer is simple. Gutters and storm drains all lead to the ocean. Waste dumped in lots, eventually seeps into ocean waters. In some communities, plastics and other waste are even directly dumped right on beaches. Plastic straws for instance, end up in the ocean through human error, left on beaches in resorts and vacation areas, littering and blown out of trash cans and boats. Plastic straws do not degrade naturally and can be quite toxic to marine life. In fact, by the year 2050 there will be more plastic in the ocean than fish.

Plastic does not degrade easily. Scientists at the the UGA New Materials Institute conducted a new study that discovered microplastics particles smaller than dust or powdered sugar inside baby sea turtles. All the turtles examined in the extensive studies were found to have eaten plastic. These baby sea turtles also were dying due to ingested plastic pollution that threatens the species’ survival.

Without making any changes, it is projected that by 2050, 99% of all sea bird species will have ingested plastic. Plastic remnants and particles appear everywhere. Rsearch has shown plastic in sea salt, 94% of U.S. tap water and shellfish.


Design Solutions

How can this problem be remedied and also prevented from happening in the first place? The answer lies with the product design itself. Using a product that is made of recyclable, biodegradable material is important, especially given the proliferation of use. Secondly, for the existing plastics already polluting lands, oceans, lakes, rivers and their shores, there needs to be a method to collecting the existing waste and recycling them as best as possible.

Prevention of future waste is essential as well. The EU Parliament recently banned the use of single-use plastics in a landmark decision. Bringing attention to single use products immediately brings awareness of their damage to the environment. This will need to extend to other non-recyclable plastic waste as well.

What can you do for your own business or in your personal life? You can make a choice to not use single use products at your business or at home, as well as to recycle plastics you do use.

The New Plastics Economy: Rethinking the future of plastics offers some solutions. This initiative offers a vision for global economies where plastic is never wasted.

Profile: Kyxz Mendiola and the Smallest Concept Flying Car That Uses Drone Tech

Elf

Kyxz Mendiola, an inventor from the Philippines, recently successfully completed a test flight for the world’s smallest concept flying car.

Image via Kyxz Mendiola

Image via Kyxz Mendiola

Fascinated with the concept of flying cars and hoverboards from Back to the Future, Mendiola was determined to build his own flying car. A former dancer and camera operator, Kyxz Mendiola recently took his concept flying car out in a successful test flight, flying and hovering for a little over ten minutes. His concept flying car “Koncepto Milenya” is a single-passenger vehicle that is powered by unmanned drone technology or ‘multicopter’ technology. Koncepto Milenya can fly as high as 20 feet above ground and go up to speeds of 40 mph. 

 Mendiola spoke to Reuters after what he said was the first public test flight of his invention.

It was amazing. All the hard work paid off. Everything worked perfect.
— Kyxz Mendiola
Image via Kyxz Mendiola

Image via Kyxz Mendiola

Mendiola is not an aviation expert or engineer by trade, but he took the time to study the dynamics of a flying vehicle. He experimented with drones, and used drone technology to successfully create his own hoverboard prototype last year.

In fact, Mendiola is far from being an engineer by trade or schooling. He was a member of the Philippine All Stars, a hip hop band. Mendiola put in all of his life savings to build his dream project. His initial prototype was limited by what he could buy so he could not purchase the best motors that he wanted to use.

In his interview with Reuters, Mendiola explained how it took a long time for him to save up enough money for the components of the single-seater vehicle that is powered by six lithium-ion batteries. The passenger pilots the craft using a portable radio frequency controller similar to flying a drone.

Nonetheless, he continued undeterred. Finally, he built out his latest version using carbon fiber and excellent motors. The vehicle has a safety feature with 16 rotary motors so that the vehicle will continue operating even if one or two motors fail.

When we have to go somewhere about an hour’s drive, this can take you there in five minutes.
— Kyxz Mendiola
Image via Kyxz Mendiola

Image via Kyxz Mendiola

Mendiola’s concept car has been featured by Time magazine and the video has been viewed online over 10 million times. An Australian company, Star8, is partnering with Mendiola to develop the vehicle after viewing viral videos on social media. Star8 Chief Executive Jacob Maimon said that he wanted to mass produce the vehicle and market it in Australia, Europe and Hong Kong, after his company helped Mendiola perfect the machine.

We will get there very fast now, what with the help that we can give him.
— Jacob Maimon, CEO, Star8

Kyxz Mendiola demonstrates beautifully what you can achieve when you have got a great idea and the creativity and determination to make it happen.

Happy Thanksgiving

Elf

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We wish you a happy, safe and relaxing Thanksgiving holiday with friends and family.

Our offices are closed Thursday and Friday of this week and we will reopen on Monday, November 26th. Thank you.