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News

News from Elf, a digital creative agency at the intersection of the arts and sciences.

Apple Reports New Record in First Quarter 2020 Results

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With its Highest Quarterly Results, Apple Leads the way as iPhone, Wearables and Services Drive Sales

Image via Apple

Image via Apple

At the end of last month, Apple reported record first quarter results for 2020 ending December 28, 2019. With a quarterly revenue of $91.8 billion — a new record for Apple — the quarterly earnings show an increase in 9 percent from a year ago, with quarterly earnings at $4.99 per diluted share up as much as 19 percent. 61 percent of earnings came from international sales.

We are thrilled to report Apple’s highest quarterly revenue ever, fueled by strong demand for our iPhone 11 and iPhone 11 Pro models, and all-time records for Services and Wearables. During the holiday quarter our active installed base of devices grew in each of our geographic segments and has now reached over 1.5 billion. We see this as a powerful testament to the satisfaction, engagement and loyalty of our customers — and a great driver of our growth across the board.
— Tim Cook, Apple’s CEO.

Image via Apple

Image via Apple

Apple’s board of directors also offers a cash dividend of $0.77 per share of the Company’s common stock, payable on February 13, 2020 to shareholders of record as of close of business on February 10, 2020.

View Consolidated Financial Statements in PDF.

Our very strong business performance drove an all-time net income record of $22.2 billion and generated operating cash flow of $30.5 billion. We also returned nearly $25 billion to shareholders during the quarter, including $20 billion in share repurchases and $3.5 billion in dividends and equivalents, as we maintain our target of reaching a net cash neutral position over time.
— Luca Maestri, Apple’s CFO

Warren Buffett’s Apple Investment Pays Big, Offsets Newspaper Losses

Apple’s emergence as an investment powerhouse is evident in the Oracle of Omaha’s investment. Warren Buffett, CEO of Berkshire Hathaway has had a significant quarter himself, divesting himself of his beloved newspaper holdings entirely, which has operated at a loss while gaining big on his Apple investment. Buffett first invested $17 billion in Apple in 2012. Since then, he has increased his holdings. His latest investment raked in over $75 billion, recouping any losses from his newspaper investments. Buffett was committed to the newspaper industry despite declining sales and had been a paper boy, delivering Washington Post newspapers as a thirteen-year-old in Washington D.C. as a kid while his father served in Congress. The divestiture is significant as it reveals an acceptance of a changing publishing industry. At the same time, his increase in holdings in Apple also shows the veteran investor’s belief in the company, despite publicly acknowledging that he does not have a keen understanding of technology. Buffett shared that he valued the innovative products and recognized their profitability but was uncertain of how technology businesses would fare over a decade or more.

His perception of Apple is evident in the 2012 shareholder meeting for Berkshire Hathaway.

I think Apple is much more of a consumer products business, in terms of analyzing the moat around it, and consumer behavior, and all that sort of thing. It’s obviously a product with all kinds of tech built into it. But in terms of laying out what their prospective customers will do in the future, as opposed to, say, IBM’s customers, it’s a different sort of analysis.
— Warren Buffet, CEO Berkshire Hathaway

His support shows that Apple has succeeded in creating a reliable business model based on strong business fundamentals — a key factor for any investment according to Benjamin Graham’s “The Intelligent Investor,” a book that Buffett and many other notable investors considers his own personal guide to investment.

Both Warren Buffett and his long-time investment partner, Charlie Munger, expanded on this further more recently in the 2018 investment meeting.


Fiscal 2020 Quarter Guidance

I think it’s extremely hard to find acquisitions that would be accretive to Apple that would be in the $50 billion, $100 billion, or $200 billion range. They do a lot of small acquisitions. And, I’m delighted to see them repurchasing shares. We own 250 million or so shares. They have, I think, 4.9 billion shares. We own 5% of it. But I figure with the passage of a little time we may own 6% or 7% simply because they repurchase shares. And I find that if you’ve got an extraordinary product and ecosystem, I love the idea of having our 5%, or whatever it may be grow to - 6% or 7% - without us laying out a dime. I mean, it’s worked for us in many other situations. But you have to have some very, very, very special product, which has an enormously widespread ecosystem, and the product’s extremely sticky, and all of that sort of thing. And they’re not going to find $50 billion or $100 billion dollar acquisitions that they can make at remotely a sensible price that really become additive to that ... As I look around the horizon, I don’t see anything that would make a lot of sense for them in terms of what they’d have to pay and what they would get. Whereas I do see a business that they know everything about, and where they may or may not be able to buy it at an attractive price when they repurchase their shares. That remains to be seen...From our standpoint, we would love to see Apple go down in price...So, we very much approve of them repurchasing shares.
— Warren Buffett, CEO Berkshire Hathaway

For its upcoming fiscal 2020 second quarter, Apple provides the following guidance:

  • revenue between $63.0 - $67.0 billion

  • gross margin between 38.0- 39.0 percent

  • operating expenses $9.6 - $9.7 billion

  • other income/(expense) of $250 million

  • tax rate of approximately 16.5 percent

Apple offers live streaming of its Q1 2020 financial results at www.apple.com/investor/earnings-call/ available for up to two weeks after its announcement on January 28th. More information is also available at apple.com and its investors relations website, investor.apple.com.


Microsoft's Vision for a Carbon Negative Future

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Eager to Know How American Corporations Will Adapt to Climate Change? Head to the West Coast to Find out as Microsoft Reveals Ambitious Plans

Microsoft President Brad Smith, Chief Financial Officer Amy Hood and CEO Satya Nadella. Photo by Brian Smale

Microsoft President Brad Smith, Chief Financial Officer Amy Hood and CEO Satya Nadella. Photo by Brian Smale

No one company can solve this macro challenge alone, but as a global technology company we have a particular responsibility to do our part. That’s why today, we’re announcing an ambitious new plan to help address the sustainability of our planet. Today we’re making the commitment that by 2030, Microsoft will be carbon negative.
— Satya Nadella, Microsoft CEO

Under the leadership of CEO Satya Nadella, Microsoft has removed extraneous and less profitable ventures, while boosting its cloud computing and enterprise services, increasing the company’s profits substantially and poised to deliver $10 billion a quarter in profits as of last year. The company enjoys tremendous profitability through smart decision making, but its decision to lead so boldly in terms of addressing climate change takes the company from being a Wall Street favorite to a visionary company.

Microsoft has laid out a clear, direct plan of bold action to combat climate change and reduce carbon on its website. The tech giant has set a high bar that affects its entire operation. By 2025 for example, the company intends to shift its entire energy supply 100 percent to renewable energy, purchasing only renewable energy for all of its energy sources that power its data centers, buildings and campuses.

Image via Microsoft

Image via Microsoft

The Seattle-based company has three primary steps for its Carbon Negative plan. The first step involves reducing carbon emissions and working with its entire supply chain, which includes Scope 3 emissions, to reduce their overall carbon footprint from operations to use of products and all pathways to products.

The second step involves using Microsoft technology to assist both its customers and suppliers to reduce their own footprint along with a $1 billion fund to “accelerate the global development of carbon reduction, capture and removal technologies.”

The third and final step is to actually “remove from the environment all the carbon the company has emitted either directly or by electrical consumption since it was founded in 1975” by 2050.

Microsoft has already led the way in encouraging all of its businesses to reduce carbon reductions by offering internal pricing. The company can take this further now along its full supply chain. In addition to the company’s own powerful leadership in the area, Microsoft has also called for public policy changes to support efforts that reduce and remove carbon from the atmosphere.


Will Other Companies Follow Suit?

Some naysayers and skeptics believe that until all companies play by the same rules, it is not yet competitive enough or lucrative enough for Microsoft to lead the technology industry by adopting renewable energy throughout its various businesses and that pollution is still “worth money.”

Microsoft’s leadership in this area despite such recalcitrance demonstrates its ingenuity, intelligence and the powerful recognition that something has to be done and soon or the entire capitalist model is at risk. Instead of worrying about being competitive for short-term gain, Microsoft has clearly demonstrated its commitment to its long-term vision and that the company is more interested in creating and cooperating, instead of just competing for its own sake. By doing this, the company makes the playing field more fair, but also ensures its own future with healthier options.

Apple has already demonstrated its commitment to renewable energy by powering its HQ and all of its offices using renewable energy. The company also has been innovating in terms of its supply chain, particularly through the manufacturing of aluminum.


Larry Fink’s Letter: A Fundamental Reshaping of Finance

In January, Larry Fink, the well known investor and CEO of BlackRock, the world's largest asset manager, with $7.4 trillion in assets under management at the end of Q4 in 2019, shared his insight in his annual letter to CEOs who are leading BlackRock’s portfolio of companies, where he called for action on climate in a letter he aptly called A Fundamental Reshaping of Finance. 

We don’t yet know which predictions about the climate will be most accurate, nor what effects we have failed to consider. But there is no denying the direction we are heading. Every government, company, and shareholder must confront climate change.
— Larry Fink, Blackrock CEO

Fink’s letter clearly demonstrates a shift in positioning by the investment company, its acceptance of climate change as a looming reality and the importance for more disclosures, proxy voting on climate concerns and divesting BlackRock from its fossil fuel investments such as coal. Fink also stays on point, sharing that the purpose of any enterprise is to create real value.

BlackRock’s influence despite its size is limited as its team functions more as coaches and advisors than actually altering client portfolios. The company manages index funds that can be bought and sold to rebalance, but never exit holdings. Despite its limitations, the letter is noteworthy for its acknowledgement of climate change risks and adapting business investments to adapt to these risks, as well as his discussion of the necessity of government policy that supports action on climate change.


Microsoft Leading by Example

The question that remains then is what shape will government policy take on? Will government take action led by the markets or vice-versa? Taking action requires demonstrating a plan for policy and putting that policy into practice. Regardless of who leads, action is now underway, which definitely is a win-win for the country, and possibly, the world as a whole as these changes reverberate across the planet.






Apple Maps Get a Much Needed Overhaul

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Apple Redesigns Its Entire Map Ecosystem For Improved Road Coverage, More Detailed Land Cover, Precise Addresses and Pedestrian Data for Users in the United States

Image via Apple

Image via Apple

This past Thursday, Apple released its redesigned Apple Maps ecosystem. Apple overhauled all of its maps to offer more detailed insight for more precise searches for people to navigate and explore the world. The new app features a lot more detail — from homes to businesses, smaller bodies of water, landmarks and locations of note. This is a huge and dramatic improvement on its prior version available on iOS 12, bringing the mapping app on par with Google Maps.

Apple Maps today are in use more than ever as customers use maps on their digital devices and with Car Play. Maps are also integrated into many popular apps such as Messages, Calendar, Weather and Photos. MapKit is in use by third-party apps such as Instagram, Bank of America and Nike Run Club.

The new Apple Maps is based on years of work and addresses feedback and extensive criticism from users over the years. The company announced it was rebuilding the app previously and was gathering new data using its own fleet of sensor-equipped vans and by using anonymous data from iPhone users who voluntarily choose to share it. In order to provide users with turn-by-turn directions, voice integration, Flyover and vector-based maps, Apple had to redesign Apple Maps from the ground up. Apple spent billions of dollars to update and rehaul its map ecosystem with new features and more precise data pulled from on-location tracking that are accessible by just a simple tap. The new Apple Maps also offer more insight into nearby landmarks. Apple Maps will rollout throughout Europe in upcoming months.

We set out to create the best and most private maps app on the planet that is reflective of how people explore the world today. It is an effort we are deeply invested in and required that we rebuild the map from the ground up to reimagine how Maps enhances people’s lives — from navigating to work or school or planning an important vacation — all with privacy at its core.
— Eddy Cue, Apple's Senior VP of Internet Software and Services

A Breakdown of New Features and Accessibility

Look Around: Street-Level Imagery with High-Resolution 3D Photography

Similar to Google's Street View, the new Apple Maps offers interactive street-level imagery with high-resolution, 3D photography through a new “Look Around” feature that explores cities such as New York City, the San Francisco Bay Area, Los Angeles, Las Vegas, Houston and Oahu in detail. Look Around is available in iOS 13.

Image via Apple

Image via Apple


Share Lists of Favorites Through Collections

You can build and share lists of your favorite restaurants or places you want to visit using Collections. This feature is available in iOS 13 and makes it easy to save directions for places you visit often. Additional improvements in Apple Maps include:

  • Real-time transit info, now in Miami, San Francisco, New York, and Los Angeles

  • Share ETA to family, friends, or co-workers

  • Flight status info

  • Indoor maps for malls and airports

  • Siri Natural Language Guidance in the US

  • Flyover

Image via Apple

Image via Apple


Flyover Offers 3D Views

In response to much criticism over its previous mapping experience, Apple has redesigned its Apple Maps Flyover experience to now offer a view of select major metro areas with photo-realistic, immersive 3D views. Experience a city from above or explore in high resolution as you zoom, pan, tilt and rotate around the city and its landmarks. Flyover is available in more than 350 cities.

Image via Apple

Image via Apple


Three Benefits from Using the New Apple Maps


1. Plan Your Trips Better
By sharing your favorite locations or places you intend to visit through the ‘Collections’ feature, you can plan your trip more easily. You can research ahead using the Maps and save spots to visit, ranging from coffee shops and restaurants to art galleries and museums on to a list that you save and then share this list with other people as you wish.

2. Share your ETA

This practical feature helps you share your ETA with anyone with your estimated arrival and real-time updates. You will not have to text them as they will already have access to that information.

3. Get to where you are going — faster and more efficiently

Integrated with real-time transit information, the new Apple Maps helps you get to your destination faster as you will have access to more detailed transit time including any delays, traffic and more.

Image via Apple

Image via Apple


Commitment to Privacy

Apple is committed to privacy and keeping personal information safe. Hence, no sign-in is required for Maps and Apple Maps are not linked to Apple ID. On-device intelligence offers personalized features such as departure time.

Any data collected by Maps while using the app, like search terms, navigation routing and traffic information, is associated with random identifiers that continually reset to ensure the best possible experience and to improve Maps. Maps goes even further to obscure a user’s location on Apple servers when searching for a location through a process called “fuzzing.” Maps converts the precise location where the search originated to a less-exact one after 24 hours and does not retain a history of what has been searched or where a user has been.
— Apple

In order to receive the updated Maps on iOS 13, just update your iPhone software. Go to Settings > General > Software Update.