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A Surprising Contrarian and Bullish Outlook for the Market via Bank of America

A new note from Bank of America (BofA) Research analysts, circulated today, has offered a surprising contrarian and bullish outlook for the market, anticipating “not just a cyclical recovery, but a boom,” despite fears of stagflation and modest recovery throughout the market.

The narrative remains conservative among many, as 70 percent of all fund managers in June predicted stagflation and only 10 percent leaned towards growth and inflation. However, the Bank of America (B of A) Research analyst team led by Savita Subramanian argues that “key tail risk that may not be priced in is not just a cyclical recovery, but a boom” with five factors contributing to this.

These factors include political will, Washington’s “One Big Beautiful Bill Act” for domestic manufacturing, stimulus and inflationary forces abroad, expansion of capital expenditures, and macro signals using its own “Regime Indicator.”

With the upcoming U.S. midterm elections, policymakers are pushing a pro-growth agenda.  The recently passed “One Big Beautiful Bill Act” (OBBBA) has pushed for increased domestic manufacturing. Even before the act was passed, many large American companies pledged manufacturing, technology, and infrastructure investments. 

Overseas, Germany recently implemented the largest stimulus package in the history of the European Union. The EU stimulus plan, NextGeneration EU, has added another €806.9 billion (about $880 billion) through 2026, and many EU countries have layered on more investments for their economies. Momentum has been building in many parts of the world, with Japan, South Korea, Canada, and Australia adding fiscal processes to prevent sector slowdowns and ensure household purchasing power. China has pledged enormous stimulus of 1.3 trillion yuan ($179 billion) in special treasury bonds for 2025 and 4.4 trillion yuan of local government special-purpose bonds.

Hyperscalers such as Amazon $AMZN, Microsoft $MSFT, Alphabet $GOOGL, and Meta $META are expanding significantly with $700 billion in capital expenditures in 2025-26. Foreign companies located in the U.S. are also expanding manufacturing capacity nationwide while local municipalities are rebuilding and revamping older or outdated infrastructure.

Lastly, BofA analysts refer to “Regime Indicator,” a proprietary model, that tracks macro signals from corporate earnings per share to GDP forecasts, which is on the cusp of flipping from downturn to recovery. This market change, if it occurs, historically leads to an uptick in value stocks.

Links:
https://rsch.baml.com/report?q=lLydDYcSssDf2p16mTZxdA&e=bofa_global_research_media%40bofa.com&h=IAOTrA

https://www.whitehouse.gov/articles/2025/06/trump-effect-a-running-list-of-new-u-s-investment-in-president-trumps-second-term/

https://commission.europa.eu/strategy-and-policy/recovery-plan-europe_en

tags: bank of america, economy, market, Economy, monday market report
categories: Industry Insight, Monday Market Report
Monday 07.28.25
Posted by Elf
 

Our Star Labs

Formed in 2019, Star Labs is our R&D unit. It is a place for us to experiment, invent, and create. https://www.elf.agency/star-labs

We began Star Labs as our incubator for Skye, a new aviation company. However, today Star Labs is now growing to include:

• Satellite design

• Advanced robotics

• Aeronautical design and engineering

• Contextual ai

• Technology for our apps

• Client solutions

We'll have more news to share about Star Labs in the months and years to come.

tags: Elf, Star Labs
categories: Elf News & Case Studies
Thursday 03.06.25
Posted by Elf
 

10 Questions To Consider When Naming Your Business

When you are starting a new business or even a new line of business, it is helpful to go through this exercise below. We have put together a list of ten questions to ask to assist you in defining your brand and coming up with a brand name that resonates deeply with you and your customers, and stands the test of time. See Key Considerations When Choosing a Brand Name.
See Our Services.



TEN QUESTIONS:

What do you want this name to achieve for you?
Please keep in mind that any brand name should be broad enough for you to grow — whether across product/service lines or locations.

Do you have any distinctive products and or services that really distinguish your brand?

Define your brand positioning and value proposition.
What are the words you want to associate with your brand? What words come to mind instantly?
Let’s dig in deeper. What else?

How would you explain your business idea to a 5-year-old?
How do you keep their interest? This helps distill it down to the core essence.

Dig deeper.
What common words do you use?

What not so common words do you use that are targeted to this audience?
Examples for a fitness brand could include:
• high-quality
• energetic
• driven
• athletic
• winning
• growth-oriented
• sustainable design

What five words best describe the tone of your business?

What kind of analogy would you use for describing your company?

Example:
We are the “uber of healthcare”
This can also help with taglines and creating a story behind the brand.

Why is this business important to you personally?

Do you have a key experience we can draw from that motivated you to start this?

How do you want your employees to feel after hearing the name?

How would you describe your business to your target audience? Who is your target audience? Include details such as age range, location, other interests, education, employment, and lifestyle.

The more we can know about your audience, the more we can understand how they think and what is appealing and captures their interest instantly.

What problems are you solving for your audience?

Define solutions in one to two sentences clearly. What problem, what solution.

What do you want people to associate INSTANTLY with your business?

Do you have a key feature, product, service or phrase?



FINAL CONSIDERATIONS

Choose a brand name that is easy to spell and pronounce. You will also want to find a suitable domain that matches or mirrors the chosen brand name.

It is advisable to eventually trademark your work. You can use free resources such as Trademarkia or USPTO to run a cursory search the see if the name is already in use. 

Naming a business can be one of the most satisfying elements when you first start your business and as you grow. You have created something new, and now it is defined!
Get in touch with us and let us know how we can assist you in defining your brand in your business journey.

 
 
tags: business, name your business, 10 Questions To Consider When Naming Your Business
categories: Industry Insight
Wednesday 02.26.25
Posted by Elf
 
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