123 Street Avenue, City Town, 99999
(123) 555-6789
email@address.com
You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.
News from Elf, a digital creative agency at the intersection of the arts and sciences.
Filtering by Tag: ideas
From our ‘Seeker app’
Learn more about Star Labs™ here.
Born in 1856 in Smiljan, Croatia, then part of the Austro-Hungarian Empire, Nikola Tesla was a Serbian-American engineer and physicist whose remarkable inventions would transform the way the world produced, transmitted and used electricity. Tesla’s father was a priest in the Serbian Orthodox church while his mother managed the family’s farm and was an inventor in her own right of household appliances. In 1863, Tesla’s brother Daniel was killed in a riding accident, which deeply affected the seven-year-old Tesla who was haunted by nightmares and troubling apparitions for many years after.
Tesla went on to study math and physics at the Technical University of Graz as a young man and later, philosophy at the University of Prague. In 1882, at the age of 26, while working as an electrical engineer with a telephone company in Budapest, Tesla came up with an idea for a brushless alternating current (AC) motor. While out on a walk, Tesla envisioned the idea for a brushless AC motor, marking out the initial concept along the sandy path he was walking on. He then rushed back to his office and drew the first sketches of electromagnets that he could see in his mind’s eye. He decided to move to Paris and got employed repairing direct current (DC) power plants for the Continental Edison Company.
Tesla knew his concept had merit and felt that he needed to show it to Thomas Edison, the famous inventor and engineer known for popularizing the incandescent light bulb. Tesla moved to the United States two years later. Arriving in New York in 1884, he went straight to the Manhattan headquarters of Thomas Edison’s business. Tesla got a job there and worked diligently. He impressed Edison by his hard work and also his ingenuity.
Seeing his employee’s creativity, Edison wagered Tesla that if Tesla could improve the design for his DC dynamos, he would give him $50,000. Tesla followed through, coming up with an excellent solution and solving the problem after several months of hard work and experimentation. Edison however, refused to pay up. Tesla realized it was time to quit and went out on his own.
Things were not easy for him, but he persisted. Tesla did not have the gigantic support of wealthy financiers such as J.P. Morgan who was determined to dominate the energy industry through his support of Thomas Edison’s DC technology. Tesla continued to work and struggled to support himself. He was granted over 30 patents for his inventions in just 1887 and 1888. When he was invited to address the American Institute of Electrical Engineers on his work, Tesla gave a lecture that drew the interest of George Westinghouse, an entrepreneur and engineer, with whom Tesla would collaborate with extensively in the next few years.
“If you want to find the secrets of the universe, think in terms of energy, frequency and vibration.”
Invention often consists of improving on an existing idea and developing it in a focused way that leads to a tangible, useful result. Many of the inventions we attribute to one individual, are built upon the foundation of prior inventions and discoveries that made them possible. Inventions refine existing designs and prior work. They “stand upon the shoulders of giants” as Bernard of Chartres observed in the 12th century.
For example, the concept of alternating current was developed by the British physicist Michael Faraday. By 1832, the instrument maker Hippolyte Pixii from Paris, France, had built the first form of an alternating current electrical generator, using the principle of electromagnetic induction that Michael Faraday had discovered.
Tesla had studied alternating current (AC) in college and obtained an electrical engineering degree. Tesla’s great achievement lay in making an AC motor design that allowed the transmission of electrical energy along distribution lines in different directions in multiple ways, using the polyphase principle. Numerous contemporaries of Tesla had worked on methods of AC power distribution without any success.
When Tesla came up with the new AC design, his method challenged Edison’s existing electrical powerhouses that were built all along the Atlantic seaboard. Edison’s existing lamps that used direct current, were weak and inefficient. They also required high voltage levels to transmit across long distances, thus necessitating a direct current power station within every two miles!
Direct current flows in one direction continuously. This is useful for powering small devices like lamps and personal gadgets at home. However, this fails to work over long distances or for larger power supply needs. Alternating current changes direction 50-60 times per second and can be increased to high voltage levels without power loss while traversing long distances. The use of AC is clearly a better technology method for the transmission of power across long distances.
Alternating current became standard power in the twentieth century. Tesla’s inventions are in use in full force today. Electricity is generated, transmitted and converted to mechanical power by the methods that he invented. Tesla’s polyphase alternating current system, lights the entire world. This single, remarkable accomplishment literally changed the world!
Despite being a scientist and engineer, Tesla did not hesitate to look for higher inspiration beyond the quantifiable and physical. He relied upon his own powers of visualization and intuition. He valued his intuition and recognized its ability beyond logical deduction. Tesla took time to introspect, to pray and visualize daily.
“The gift of mental power comes from God, Divine Being, and if we concentrate our minds on that truth, we become in tune with this great power.”
Tesla knew that so much of the universe lies beyond our current knowledge and methods.
“The day science begins to study non-physical phenomena, it will make more progress in one decade than in all the previous centuries of its existence.”
He took the time to fully visualize ideas before working on them. Invention is a creative process. Invention involves creating in physical reality something which has only been dreamed of before.
“My method is different. I do not rush into actual work. When I get an idea, I start at once building it up in my imagination. I change the construction, make improvements, and operate the device entirely in my mind.”
Tesla had a penchant for the dramatic. Along with Westinghouse, Tesla lit up the Chicago Fair in 1893 with AC-powered electric lights, demonstrating irrevocably the magnificent power of electricity to visitors. It was a demonstration unlike anything else before it. At the time, streets were often dark and dimly lit at best at night. The spectacle of a brightly lit promenade, illuminating all buildings in the vicinity simultaneously, was amazing to behold.
Tesla helped illuminate more light bulbs at the Chicago Fair than available in the entire city of Chicago at the time. He also demonstrated an electric light that did not need any wires. His dazzling light display won people over instantly and also helped Tesla and Westinghouse to secure a government contract to generate electrical power at Niagara Falls at $150,000, besting the competition led by Edison and J.P. Morgan. Tesla and Westinghouse would go on to build the first large-scale AC power plant in the world.
AC electric lights lit up the night at the Chicago World’s Fair
Publicity photo of Nikola Tesla in his laboratory in Colorado Springs, Colorado, in December 1899. Tesla posed with his “magnifying transmitter,” which was capable of producing millions of volts of electricity. The discharge shown is 6.7 meters (22 feet) in length.
You have to experiment to discover new ways of doing things and to test out your ideas. Tesla conducted experiments constantly. In the 1890s, through his experiments, Tesla invented electric oscillators, meters, a high voltage transformer called the Tesla coil and more. He improved artificial lighting, experimented with X-rays and helped design remote control devices, wireless methods of communication and the radio.
When you experiment, you discover how to do things well. Along the way, you will make a lot of errors. Some ideas will be suitable to develop further, while others may be abandoned. With over 300 patents, Tesla invented and designed countless innovations that we use today. He pioneered the design of several technologies that power and light the world today such as alternating current (AC), electric induction motor, fluorescent bulbs and neon bulbs.
Here are just four of Tesla’s inventions - all breakthroughs!
Rotating Magnetic Field (1882): When a professor in Croatia told Tesla that it was impossible to create an AC-powered motor, Tesla was intrigued. He was confident that was not true and decided to figure out how to make one. He thought about it, going over ideas in his mind for two years. Then one day, the solution came to him when he was taking a walk. He realized that a rotating magnetic field would allow alternating current (AC) to power an engine before being converted to direct current (DC).
AC Motor (1883): Tesla retained these detailed plans for his AC motor in his mind without any written plans until he could build a physical model the following year. Tesla designed a new AC motor model. The alternating current created magnetic poles that reversed themselves on their own, without mechanical assistance like DC motors needed. The flowing AC current also made the armature, the revolving part of any electromechanical device, rotate around the motor, thus creating a rotating magnetic field that could be used as a motor. Tesla’s method of delivering power to residences and businesses via AC current overtook the ineffective DC power system promoted by his former employer, Thomas Edison. Today we receive AC power in our homes. Tesla’s method is still the primary method of powering electricity all over the world today.
Tesla coil (1891): The Tesla coil named after its inventor, used polyphase alternating currents to create a transformer that could produce high voltages with electric flames and crackling sparks. Today the Tesla coil is widely used for radio and television sets and for large electronic equipment.
Radio (1897): Tesla invented the antennas, tuners and many other aspects associated with radio, but unfortunately, his lab burned down in 1895, forcing him to restart and another inventor, Guglielmo Marconi supported by J.P. Morgan, was given actual credit for the wireless radio. In 1943, the U.S. Supreme Court ruled that Tesla's patent had precedence but by that time, the world already had credited Marconi as the father of radio.
Image via Bettman, Getty Images
Photo of Mark Twain, a good friend of Nikola Tesla, holding Tesla’s experimental vacuum lamp in 1894
This lesson - a tough one for Tesla and one by omission - is to protect your work. Tesla, as we have shown partially here, was remarkably creative. He was undoubtedly inventive and a genius.
To be clear, an inventor’s job is to invent. It is not to be a marketer or a banker. Having those skills undoubtedly helps in pushing forward an idea or enterprise. Tesla was demonstrative and expressive, winning over audiences with his dramatic electrical displays and showing how his inventions worked.
Like many inventors, he was most interested in seeing his ideas come to fruition. He was focused on creating and building out his ideas. His name belongs among all the pioneers who spurred on electrical innovation. He was also generous.
Tesla’s innovations came at a time when the American landscape was dominated by a few major players, one of whom was J.P. Morgan. Morgan supported Thomas Edison’s work and had invested significantly in DC power. He was ruthless and determined to dominate industries and squash any competition.
Morgan demanded that Edison find a way to stop Tesla. At first, Edison tried to shoot down Tesla’s ideas as improbable. Then when Tesla won the support of industrialist George Westinghouse and began developing his AC motor fully and doing public demonstrations, Edison began an extensive smear campaign.
Tesla’s AC design work was supported by George Westinghouse, who had already invested in similar research with employees without success prior to Westinghouse hiring Tesla. Westinghouse financed the building of Tesla’s new AC motor and also his polyphase alternating current system. Westinghouse bought Tesla’s patents in return for a substantial royalty payment.
In 1893, Tesla successfully demonstrated his new technology at the Columbian Exposition in Chicago, also called the Chicago Fair. He helped Westinghouse secure the government contract to design a new power station at Niagara Falls. Tesla designed the world’s first major hydroelectric plant for Westinghouse. With these two successes behind them, Westinghouse and Tesla were on route to becoming very wealthy. The government and the public supported their AC design.
J.P. Morgan was furious. He had also bid on the contract with Edison and lost out. He threatened to bankrupt Westinghouse. To help free Westinghouse, Tesla tore up his royalty contract, enabling Westinghouse to sell Tesla’s patents to J.P. Morgan. Tesla helped save Westinghouse from financial ruin, but lost the financial rewards of his own invention - something that would have made him one of the wealthiest men in the world.
In efforts to further discredit Tesla, J.P. Morgan and his supporters called Tesla a “dreamer” and incapable of commercializing his inventions. Dreaming though is a necessity when it comes to invention! An inventor is not a banker, a publicist, a marketing executive, an account representative or even a manufacturer. Despite all his influence, J.P. Morgan, did not have the skills or ability to invent like Tesla did, nor did the man that he hired, Thomas Edison.
“I don’t care they stole my idea. I care they don’t have any of their own.”
Sadly, while J.P. Morgan and Edison reaped the benefits of Tesla’s AC design, Tesla struggled financially to even support himself. Hence a lesson you can learn from his life is to protect your work. What’s easy to an inventor is not easy for the business magnate, financier or marketing executive. Protect your work so that you can support yourself, reap the benefits of your work and be free to keep creating.
Tesla featured on the cover of Time magazine on his 75th birthday
“That is the trouble with many inventors; they lack patience. They lack the willingness to work a thing out slowly and clearly and sharply in their mind so that they can actually ‘feel it work.’ They want to try their first idea right off; and the result is they use up lots of money and lots of good material, only to find eventually that they are working in the wrong direction. We all make mistakes, and it is better to make them before we begin.”
Tesla understood, better than most, the value of patience as an inventor. He persisted and worked on his ideas for weeks, months and years at a time.
While Tesla was often misunderstood, he did not let that deter his passion for pursuing his ideas or creating his inventions. He knew that people would often not accept his ideas, and that he had to be okay with that and keep going forward. Tesla thought at an accelerated rate. That was not something he ever needed to apologize for. At the same time, he was okay with accepting that he was alone and that many of his ideas were ahead of their time.
“Let the future tell the truth, and evaluate each one according to his work and accomplishments. The present is theirs; the future, for which I have really worked, is mine.”
“From childhood I was compelled to concentrate attention upon myself. This caused me much suffering, but to my present view, it was a blessing in disguise for it has taught me to appreciate the inestimable value of introspection in the preservation of life, as well as a means of achievement.”
It is important to have self-awareness and to take time for reflecting on yourself, your strengths and your weaknesses so that you can fully achieve your goals.
“When natural inclination develops into a passionate desire, one advances towards his goal in seven-league boots.”
Tesla knew the importance of solitude in providing him with insight, self-reflection, renewal and creativity.
“Be alone, that is the secret of invention; be alone, that is when ideas are born.”
While Tesla remained a bachelor during his life, he valued relationships deeply.
“Its not the love you make. It’s the love you give.”
“Invention is the most important part of man’s creative brain.”
Creating is essential to growth. Tesla recognized how invention and creativity transformed the world. He also reminds us to use our abilities to help make the world just a little better. With over 300 patents that included the world’s standard method for transmitting electricity and the radio, Tesla was one of the world’s most talented and exceptional inventors. He stands right alongside giants such as Gilbert, Coulomb, Watt, Volta, Oersted, Ampere, Ohm, Faraday, Henry, Gauss, Weber, Maxwell, Siemens, and Hertz. While he was not awarded a Nobel Prize though he richly deserved one, Tesla’s contribution was commemorated by having a unit of electrical and magnetic measurement named after him, like his intellectual peers. The Tesla (symbol T) is the SI derived unit used to measure magnetic fields.
Despite his inventions being stolen, being bullied and not reaping the financial rewards of his incredible achievements, Tesla did not give up and continued on. He was not motivated by greed and power like Thomas Edison who although talented, was so threatened by Tesla that he was willing to ruin Tesla’s career and life in the most ominous way. Edison attempted to demonstrate the risks of using AC current by killing a prison inmate through electrocution in an electric chair. Edison also killed numerous animals to prove his point. Edison did not want his influence to be usurped or to lose the backing of the wealthy and dominant financier, JP Morgan who was determined to dominate several American industries, in whatever means necessary.
Tesla, on the other hand, was not motivated by money. He considered creating and inventing part of his contribution to humanity. Tesla in many ways, was ahead of his time, as some of the power struggles that he faced then could be avoided today. He could have gained more financial backing and genuine support for his incredible inventions and ideas.
“An inventor’s endeavor is essentially lifesaving. Whether he harnesses forces, improves devices, or provides new comforts and conveniences, he is adding to the safety of our existence.”
Sources:
Kosanovic, Bogdan R., "Nikola Tesla." University of Pittsburgh, December 29, 2000. www.neuronet.pitt.edu/~bogdan/tesla/
O’Neill, John J. Prodigal Genius: The Life of Nikola Tesla. Cosimo Classics, 2007; originally published 1944.
Uth, Robert, "Tesla: Master of Lightning." New Voyage Communications, 2000. www.pbs.org/tesla/
Tesla, Nikola. My Inventions: The Autobiography of Nikola Tesla. Waking Lion Press, 2006; originally published as a series of articles in Electrical Experimental magazine, 1919.
Image via Apple
Over the last ten years, the App Store has revolutionized the world, introducing the concept of apps, democratizing software distribution and igniting innovation. Today there are customers in over 155 countries worldwide and over $100 billion has been paid out to developers.
Apps themselves are a global phenomenon, in use by people of all ages and backgrounds.
Apps have become part of the daily lives of people all over the world, and an essential part of their personal goals, play and productivity. This revolution continues today.
Prior to the launch of the App Store, the software industry was dominated by a few powerful players. An individual software developer could not put out his or her own software as the cost of distribution was too high to compete with the big players. The App Store changed all of this, allowing anyone whether they were a single developer, a small studio or large company, put out a custom app of their own design and reach customers all over the world. The App Store opened the door for any developer.
The App Store also emphasized consumer privacy and set up guidelines for developers to ensure this and a security process for app submissions. This protected consumers and ensured that the App Store was a safe marketplace for consumers, while providing them with an excellent experience as well. Over the years, the App Store has added categories and different ways to discover and access apps. The App Store has become enormously successful over the years and by June 2018, had paid out $100 billion to developers.
Last year, Apple unveiled its new App Store, with dedicated Games and Apps tabs to help customers find what they were looking for and other features to encourage discovery and access to new apps. The Today tab also spotlights compelling app stories. Customers can now also learn more about the people who created apps they love to use. These stories have been read by over 1 million people and that number continues to grow. The App Store itself sees over 500 million visitors per week who now spend more time exploring and discovering new apps.
The App Store and the popularity of the iPhone in 2007 and iPad soon after in 2010, led to the rise of new mobile-first businesses. The App Store inspired new ideas and opened the doors for individual advancement through app companies, solo entrepreneurs and smaller studios. The iPhone ignited business transformation in the ways people communicate, work, learn and play and the App Store laid down the foundation for using 'apps.' A new method of sharing information was born - apps. Apps could serve any industry.
“Over its 10 years so far, the App Store has developed into the richest, most diverse, and most accessible software ecosystem the world has ever seen.”
The App Store empowered many people all over the world to be successful and creative in ways that had never been achieved before.
In the last 10 years, apps have become an important method of customer interaction with businesses. Apps help people in their everyday lives, from personal motivation and fitness to paying bills, shopping, booking hotels, paying for flights or making dinner reservations. In most aspects of a person's life, there's an app for that.
Several startups ranging from Instagram, Uber, Lyft and Instacart used iPhone features such as the built-in camera, Apple Pay, GPS and Location Services to provide their customers with personalized, on-demand experiences. Their businesses began as apps in the App Store. Their success and popularity among customers also led to the development of apps from existing web-based businesses such as Facebook, AirBnB and Amazon.
In 2016, there were 83,000 app releases per month. While this number has slowed down, the number of app updates has skyrocketed. By November 2017 with the launch of the new iPhone X, there were 477,000 app updates per month so that apps can remain relevant to users. On average, an app is updated 1.4 times per month. Games, business and utility apps are the most popular apps to make among developers.
Since its launch, the App Store has been the most popular marketplace for games, from new games such as Angry Birds to favorites such as Pokémon Go, Pac-Man and Super Mario Run, a new experience based on the popular Super Mario game by Nintendo.
“We are very happy that we are able to deliver Super Mario Run, a new Super Mario experience that could be played with just one hand on iPhone, to hundreds of millions of consumers because of the App Store. The App Store allows us to share the joy of Nintendo games with many new audiences, and we will continue striving to provide unique and new game experiences to App Store customers.”
The App Store also brought gaming mainstream, largely in part due to the ease of use of Multi-Touch technology on both the iPhone and iPad and being able to play on the go.
“We built our entire team around the App Store, and we’ve been able to have millions of people around the world play our games who never would have considered themselves gamers. The App Store refresh has shown players the creators behind the apps they enjoy everyday. Humanizing apps can only be a good thing and showcasing how they’re made will inspire the next generation of creators from every corner of the world.”
Subscriptions has offered a way for developers and companies to earn income from apps. Customers are able to first try out the apps with a free version and then pay to unlock different levels of functionality. $1 billion was paid out to developers from IAP and paid apps by June 2010.
Watching TV shows, movies and video on the go has been growing worldwide and the App Store has been at the forefront of this, as customers love to watch videos using their iPhones and iPads. Today there are many service providers such as HBO, Netflix, Sling TV and Hulu that provide high quality shows for customers anywhere, anytime.
“When we decided to introduce HBO NOW, there was never a question that our exclusive launch partner had to be Apple. Announcing the streaming service with Apple and the arrival of HBO NOW on the App Store is one of the most significant moments in HBO’s storied history.”
Apps have also unlocked new ways to learn, be productive and to create, especially with the launch of the iPad in 2010. Today there are over 1.3 million apps for the iPad. Apple also launched Swift Playgrounds, an iPad app to teach coding concepts for students of all ages to learn Apple's own coding language, Swift. Apple has also supported learning and education through its own free labs and workshops at Apple Stores with Today at Apple, Everyone Can Code initiatives and through the WWDC annual event.
The App Store has also helped advance innovation in health and fitness with medical apps and health monitoring capabilities built into the iPhone such as HealthKit and Apple Watch. This has also inspired customers to be more mindful of their health and to be more active. Over 500 doctors and medical researchers have used Apple’s ResearchKit and CareKit software tools for clinical studies on topics varying from autism and Parkinson’s disease to post-surgical at-home rehabilitation and physical therapy.
“Over the last 10 years, the App Store has contributed to the advancement of innovation in patient care by creating a platform for state-of-the-art medical apps like Corrie at Johns Hopkins. Our mobile health research relies on the App Store to deliver life-saving and life-changing apps to our patients.”
Augmented Reality (AR) became available to users practically overnight with the launch of iOS 11 in 2017, making the App Store the largest AR platform in the world. AR enables creators to bring virtual experiences into the real world. This is transformative and changes the way customers play and work. ARKit continues to grow and evolve with the latest iteration allowing shared experiences with multiple players for a game or project collaboration.
App usage is also growing into other areas, such as automotive displays and televisions. Apps have made a tremendous contribution to the quality of life for people all over the world, while providing a personalized individual experience. Having apps on an iPhone removes the need for an immediate pen and paper, carrying an additional camera or laptop for messaging and quick email. Apps opened the door to portability and new ways of interacting with people and the environment.
We are excited to create, design and engineer apps for our clients for the iOS ecosystem from iPhones and iPads to Macs, Apple Watches, Apple TV and Car Play. Thanks for reading!
