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A Surprising Contrarian and Bullish Outlook for the Market via Bank of America

A new note from Bank of America (BofA) Research analysts, circulated today, has offered a surprising contrarian and bullish outlook for the market, anticipating “not just a cyclical recovery, but a boom,” despite fears of stagflation and modest recovery throughout the market.

The narrative remains conservative among many, as 70 percent of all fund managers in June predicted stagflation and only 10 percent leaned towards growth and inflation. However, the Bank of America (B of A) Research analyst team led by Savita Subramanian argues that “key tail risk that may not be priced in is not just a cyclical recovery, but a boom” with five factors contributing to this.

These factors include political will, Washington’s “One Big Beautiful Bill Act” for domestic manufacturing, stimulus and inflationary forces abroad, expansion of capital expenditures, and macro signals using its own “Regime Indicator.”

With the upcoming U.S. midterm elections, policymakers are pushing a pro-growth agenda.  The recently passed “One Big Beautiful Bill Act” (OBBBA) has pushed for increased domestic manufacturing. Even before the act was passed, many large American companies pledged manufacturing, technology, and infrastructure investments. 

Overseas, Germany recently implemented the largest stimulus package in the history of the European Union. The EU stimulus plan, NextGeneration EU, has added another €806.9 billion (about $880 billion) through 2026, and many EU countries have layered on more investments for their economies. Momentum has been building in many parts of the world, with Japan, South Korea, Canada, and Australia adding fiscal processes to prevent sector slowdowns and ensure household purchasing power. China has pledged enormous stimulus of 1.3 trillion yuan ($179 billion) in special treasury bonds for 2025 and 4.4 trillion yuan of local government special-purpose bonds.

Hyperscalers such as Amazon $AMZN, Microsoft $MSFT, Alphabet $GOOGL, and Meta $META are expanding significantly with $700 billion in capital expenditures in 2025-26. Foreign companies located in the U.S. are also expanding manufacturing capacity nationwide while local municipalities are rebuilding and revamping older or outdated infrastructure.

Lastly, BofA analysts refer to “Regime Indicator,” a proprietary model, that tracks macro signals from corporate earnings per share to GDP forecasts, which is on the cusp of flipping from downturn to recovery. This market change, if it occurs, historically leads to an uptick in value stocks.

Links:
https://rsch.baml.com/report?q=lLydDYcSssDf2p16mTZxdA&e=bofa_global_research_media%40bofa.com&h=IAOTrA

https://www.whitehouse.gov/articles/2025/06/trump-effect-a-running-list-of-new-u-s-investment-in-president-trumps-second-term/

https://commission.europa.eu/strategy-and-policy/recovery-plan-europe_en

tags: bank of america, economy, market, Economy, monday market report
categories: Industry Insight, Monday Market Report
Monday 07.28.25
Posted by Elf
 

10 Questions To Consider When Naming Your Business

When you are starting a new business or even a new line of business, it is helpful to go through this exercise below. We have put together a list of ten questions to ask to assist you in defining your brand and coming up with a brand name that resonates deeply with you and your customers, and stands the test of time. See Key Considerations When Choosing a Brand Name.
See Our Services.



TEN QUESTIONS:

What do you want this name to achieve for you?
Please keep in mind that any brand name should be broad enough for you to grow — whether across product/service lines or locations.

Do you have any distinctive products and or services that really distinguish your brand?

Define your brand positioning and value proposition.
What are the words you want to associate with your brand? What words come to mind instantly?
Let’s dig in deeper. What else?

How would you explain your business idea to a 5-year-old?
How do you keep their interest? This helps distill it down to the core essence.

Dig deeper.
What common words do you use?

What not so common words do you use that are targeted to this audience?
Examples for a fitness brand could include:
• high-quality
• energetic
• driven
• athletic
• winning
• growth-oriented
• sustainable design

What five words best describe the tone of your business?

What kind of analogy would you use for describing your company?

Example:
We are the “uber of healthcare”
This can also help with taglines and creating a story behind the brand.

Why is this business important to you personally?

Do you have a key experience we can draw from that motivated you to start this?

How do you want your employees to feel after hearing the name?

How would you describe your business to your target audience? Who is your target audience? Include details such as age range, location, other interests, education, employment, and lifestyle.

The more we can know about your audience, the more we can understand how they think and what is appealing and captures their interest instantly.

What problems are you solving for your audience?

Define solutions in one to two sentences clearly. What problem, what solution.

What do you want people to associate INSTANTLY with your business?

Do you have a key feature, product, service or phrase?



FINAL CONSIDERATIONS

Choose a brand name that is easy to spell and pronounce. You will also want to find a suitable domain that matches or mirrors the chosen brand name.

It is advisable to eventually trademark your work. You can use free resources such as Trademarkia or USPTO to run a cursory search the see if the name is already in use. 

Naming a business can be one of the most satisfying elements when you first start your business and as you grow. You have created something new, and now it is defined!
Get in touch with us and let us know how we can assist you in defining your brand in your business journey.

 
 
tags: business, name your business, 10 Questions To Consider When Naming Your Business
categories: Industry Insight
Wednesday 02.26.25
Posted by Elf
 

Streaming Video Aced 2024 - A Closer Look

Streaming video turned good profits in 2024 with over $5.9B, after years of pricey content, user churn, and lots of competition.

©Yahoo! Finance

The top five streaming video platforms generated over $5.9B in profits in the first 9 months of 2024:

• Netflix

• Paramount Global

• Disney

• Peacock

• Warner Brothers & Discovery’s Max (WBD)

The big question on everyone’s minds are, “Will this continue into 2025?” For now, the answer remains unknown. but 2024 results are definitely promising.

For many years, streaming services, no matter how much they were hyped, failed to deliver viable profits. Factors holding the world’s largest media companies from winning on this new frontier, included tons of competition, expensive content, and user churn.

However, last year, in 2024, the five biggest players, Netflix (NFLX), Disney (DIS), Paramount (PARA), NBCUniversal's Peacock (CMCSA), and Warner Bros. Discovery's Max (WBD), reported profits for the first time. Spanning nine months, these five companies alone delivered earnings of roughly $5.9 billion.

This profitability is significant not only for the factors aforementioned, but also since it is a 360-degree shift from 2023, just a year prior, where the group cumulatively reported a $142 million loss. Clearly, staying in the market, offered gains despite the naysayers and shifting landscape of investors behind the scenes.

Netflix, unofficially labeled the winner of streaming wars by Wall Street, led the gains, with $6.9 billion in just the first three quarters of 2024. This week the company also reported another $1.87 billion in profits and almost 20 million more subscribers than before. In 2000, Netflix Reed Hastings and Marc Randolph tried to sell Netflix to Blockbuster for $50 million and a 49% stake in the company. Blockbuster, then a popular walk-in retail store, turned them down, considering the service a niche market with limited appeal. Over the next decade, Netflix grew in popularity, appealing to Blockbuster’s core customers who loved streaming video over the Internet. By 2010, Blockbuster filed for Chapter 11 bankruptcy protection. Today, Netflix is worth $417.8 billion. Led by CEO Ted Sarandos, Netflix’s subscription service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages.

© Netflix via Google

The remaining four media companies will also soon be reporting their own fourth quarter results in just a few days by January 30. Disney and Paramount Global both reported strong profits from streaming in their first quarters while Peacock decreased its losses year-over-year, and WBD ended the year with a good showing. Despite these good returns, some analysts do not consider this strong enough beyond breakeven with only Netflix showing significant gains.

Considered part of the coveted FAANG series of stocks, Netflix has come a long way from its early days as a DVD mail subscription service in 1999 to being a movie-streaming behemoth today. With Nvidia’s popularity today, there is some discussion about the GPU and AI software and systems maker replacing Netflix in the popular acronym or possibly adding another ‘N’ to the list.

Profitability is often based on scale and consistent revenue growth year after year, and thereby, needs ongoing progress. Traditional media companies can take longer to see this because their existing businesses prior to streaming, are declining and they are more dependent on streaming to keep them profitable.

In November 2019 when Disney launched its flagship platform, Disney+, “streaming wars” quickly ensued in a race to gain content, talent, and subscribers and secure the most popular shows. Last year’s reports reveal the progress that has occurred in the streaming media industry in the last five years.


tags: streaming wars economics, streaming wars netflix, streaming shows, video, Netflix, Yahoo! Finance
categories: Industry Insight
Sunday 01.26.25
Posted by Elf
 
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