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Profile: Howard Head, Founder of Head Ski - Engineer and Inventor

Despite being an awkward, gangly athlete, Howard Head brought a designer’s mindset to sports, going on to transform two sports - skiing and tennis - through his inventions.

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In March 2017, Howard Head, the founder of Head Ski, was inducted into the National Inventors Hall of Fame for his ski and tennis racket inventions. Howard’s journey however, into becoming an excellent skier was anything but smooth.

In the winter of 1947, Howard Head was taking a train from Stowe, Vermont back to his home in Baltimore, Maryland with some friends. He had just tried skiing for the first time and was shocked at how bad he was at the sport. Head was a tall man at 6 foot 4 inches. He struggled with skiing and later described his experience as humiliating and awful. He kept crashing and hurt himself numerous times. Every time, he tried to do a snowplow, he ended up face first in the snow. He could not believe how hard it was for him to learn the sport.

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He realized though that some of his clumsy efforts at skiing were perhaps due to the skis themselves. The skis were made of wood and were long, heavy and clumsy. Head blamed the skis that he used for some of his skiing troubles and decided that he needed to build new skis out of a different material. His line of thinking was that a better design using lightweight aircraft materials would transform skis and make them easier to maneuver and a better skiing experience for anyone, from amateurs like himself to competitive skiing professionals.

"If wood were the best material, they'd still be making airplanes out of wood," Head said.

On the train ride back to Baltimore, Head began to sketch out his rough idea on a napkin. The 32-year-old engineer thought that he could design better skis built out of aircraft aluminum and plastic.

An aeronautical engineer by trade at the Glenn L. Martin Company, where he designed and built planes during World War II, Head had graduated from Harvard in 1936 with a degree in engineering sciences. Head persisted in his efforts and three years later, he launched his first product, a new metal ski with a revolutionary design under a new company, Head. Head Skis changed skiing forever. The new skis were lighter, easier to turn and more durable. The ease of use made skiing more accessible for new skiers. Head was so successful that the company’s skis dominated the growing ski manufacturing market, contributing almost half of all skis across the country for the next 20 years.

Here are four powerful lessons we can learn from Howard Head’s creativity and inventions.

Lesson #1: Pursue Goals You Care About On a Personal Level

Image via Head

Image via Head

“With both my skis and my racket I was inventing not to just make money, but to help me. I invent when it’s something I really want. The need has to grow in your gut. People who go around trying to invent something generally fall on their tails. The best inventions come from people who are deeply involved in trying to solve a problem.”
— Howard Head, 1980 interview with ski writers

It is important to work on ideas that you are fully invested in; that are specific; and that you care so much about that you are willing to troubleshoot and figure out necessary details carefully.

Engineering draws upon science and mathematics to design new solutions, whether they are devices or systems. However, engineering progresses through the efforts of individuals who have a strong personal motivation to achieve a solution. This motivation can inspire an individual to acquire necessary analytical skills and engineering precision in order to fulfill a desired vision. Passion can lead to the most innovative results.


Lesson #2: Have Strong Self-Awareness

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Born in 1914 in Philadelphia, Howard Head had a keen interest in literature and poetry. He went to Harvard University to study English and struggled for two years, but discovered that he was not a good writer. He worked as a copy boy and for newsreels but was unhappy with his performance and the jobs he took. Unsure of what to do next, Head went to a career counselor who encouraged him to take career tests to determine the right vocation. He took an aptitude test where he scored perfectly on the test for structural visualization or the process of imagining machines in three dimensions. He decided to pursue an engineering degree instead. After graduation, Head went on to work at the Glenn L. Martin Aircraft Company in Baltimore, Maryland where he built and designed B-26 attack bombers and PBM-3 flying boats. He started out as a riveter and then became an aeronautical engineer during World War II. At Martin, he also designed the B-26 Marauder, a twin-engine bomber. The exterior of the B-26 Marauder was an aluminum alloy sandwich wrapped around a honeycomb structure. It was the first WWII aircraft to use plastic on a large scale. Head would use this experience to build his skis.

Head knew what he was good at and what he did not do well, even if it was a subject he enjoyed. Self-awareness is key to achievement.


Lesson #3: Persistence

Image via Head

Image via Head

Image via Head

Image via Head

“If I had been a dedicated skier when I went to Stowe, I probably would’ve accepted as gospel the idea that skis had to be of wood. But as a novice, I thought wooden skis were crude.”
— Howard Head

When Head did not enjoy his ski vacation because he could not easily maneuver the heavy wooden skis that he had, he decided to build his own, using different lighter materials. People were skeptical of his ideas and he faced numerous design setbacks but he kept going. He persisted and did not give up.

He took the $6,000 that he had won from playing poker and rented a small section of an electrical appliance shop from Albert Gunther Inc in an alley off of Biddle Street in Baltimore, Maryland. Head then scrounged aluminum scraps at Martin Aircraft. He quit his job and got to work building his first prototype for a flexible laminated ski. He convinced three mechanics from Martin Aircraft to work with him during the evenings and weekends. They built not only the skis, but the equipment to build the skis. Together, Head and his production team built six pairs of skis that first year. The skis were essentially metal sandwiches — two layers of aluminum with plywood sidewalls around a plastic honeycomb core.

Head used structural principles from the aircraft industry and new lighter materials to build better ski equipment. His efforts revolutionized the ski industry, taking it out of the hands of wood crafters and placing it squarely in the domain of scientists and engineers.

Head rushed back to Stowe, Vermont during Christmas time in 1948 to show his skis to ski instructors. Six of the seven pairs that Head brought to demo, broke just as the instructors flexed them with their hands. Head skied on the last pair and then it broke.

One of the Stowe instructors, Neil Robinson, encouraged Head and offered to keep testing his new ski creations. That positive reinforcement was enough to keep Head at it. Head did not give up. Head kept designing new skis and sending them to Robinson, who would test them and then send them back when they broke. Head was able to see all the flaws in his designs and to keep improving. By the end of the first winter, Head was able to create skis that were half as heavy but equally strong as the traditional wooden pairs in use. He built 39 more versions in the next two years. They all broke.

“Every time one of them broke, something inside me snapped with it.”
— Howard Head

Despite the repeated failures, Head refused to give up. He ran out of money and turned to his friends for support, borrowing cash to continue his venture. His persistence convinced his production team to stay on even when he could not pay them. After three years of failure, Head was almost ready to give up. He was living in a basement apartment for $20 a month. He had not paid his crew for a year and a half, and he was washing his dishes in his bathtub. He realized that he had to make it work or quit and get another job. Head persisted and in the spring of 1950, he showed up at Tuckerman's Ravine in New Hampshire and asked 10th Mountain Division veteran, Clif Taylor, who had tested prior versions for Head, to try out some new skis.

Taylor did and to their mutual excitement, the new skis worked in every conceivable snow condition!

It took Head three years since that fateful trip to Stowe, Vermont, but in 1950, he figured it out. He designed and built the Head Standard, a flexible ski made of metal, plastic and plywood that was three times more flexible than wooden skis and could turn easily in any ski condition.

“If I had known then that it would take 40 versions before the ski was any good, I might have given it up. But, fortunately, you get trapped into thinking the next design will be it.”
— Howard Head

Head traveled across the country selling his new skis out of his station wagon at ski resorts and parking lots. The skis sold quickly. At first, people were skeptical and labeled them ‘cheaters’ as they made turning so much easier. Head Skis were selling like hotcakes in Colorado and New England, with ski instructors encouraging new students to only ski with the new equipment!

Image via Head

Image via Head

Head’s new ski revolutionized the sport. By 1966, the Head Ski Company employed 500 people, was selling 300,000 skis a year in 17 countries and earning $25 million annually. Soon enough, Head Skis were in use by Olympic skiers both in the United States and Europe, dominating competition at the 1964 and 1968 Winter Olympics. At the 1964 Olympics in Innsbruck, Austria, Billy Kidd from Steamboat, Colorado became the first American man to win an alpine skiing medal. He won a silver medal in the slalom on Head skis.

Howard Head had succeeded in revolutionizing the ski industry, encouraging new people to try out the sport, making skiing easier overall and helping people become better skiers.

“In the long run, it’s the details that make ideas work.”
— Howard Head
Image via Head

Image via Head


Lesson #4: Keep Going

Patent diagrams comparing the “sweet spots” in Head’s tennis racket [5A] and a traditional racket [5B]. The “sweet spot” in Head’s racket is labelled zones 33, 35, 37 which are significantly larger in area than the corresponding zones 33’, 35’, and …

Patent diagrams comparing the “sweet spots” in Head’s tennis racket [5A] and a traditional racket [5B]. The “sweet spot” in Head’s racket is labelled zones 33, 35, 37 which are significantly larger in area than the corresponding zones 33’, 35’, and 37’ in the traditional racket. Howard Head, “Tennis Racket,” US Patent 3,999,756 (filed 10 Sept. 1975, granted 28 Dec. 1976).

Pam Shriver playing with a Prince racket during a semi-final match against Martina Navratilova at the U.S Open Tennis Championship, September, 1978. The sixteen-year-old Shriver upset the number-one seeded Navratilova to become the youngest finalist…

Pam Shriver playing with a Prince racket during a semi-final match against Martina Navratilova at the U.S Open Tennis Championship, September, 1978. The sixteen-year-old Shriver upset the number-one seeded Navratilova to become the youngest finalist ever in the U.S Open Tennis Championship. (AP Photo/Dave Pickoff)

Head could have sat on his laurels. He had achieved a lot and his business was thriving. However, he chose to keep going and using his inventive mind to create a new, oversized tennis racket. Just like his start in designing skis, Head became motivated to create a new tennis racket based on his own tennis playing experience.

In 1971, Head sold his business to AMF for $16 million, explaining that the company had grown beyond his ability to manage it. He took up tennis in retirement at the age of 60 and built a court underground at his home. He spent a lot of money and effort into learning how to play tennis. He did not improve though the way that he had hoped. Head purchased a Prince ball machine to practice playing tennis. He redesigned the machine and invested in the company, patenting the improvements that he had made. His tennis playing however did not improve!

Out of the blue, he had an idea to make the tennis racket bigger and so he did. The process took him two years and he constructed a tennis racket that was 20 percent wider than the old wooden rackets, one inch on each side. This in turn, gave the racket a 40 percent larger “sweet spot.” A sweet spot is the optimum place on a racket face for impact with the ball. Just like he had replaced wood in skis with a lighter material, Head substituted aluminum into the tennis racket’s wooden frame. Later, he used graphite. Prince sold the new tennis racket in 1976.

Similar to the resistance that Head encountered when he introduced his metal skis, he faced snickers and derision with his new larger tennis racket, that many called a “snowshoe” racket. The new Prince Classic, as the tennis racket was called, nonetheless, became an instant hit with tennis players.

Head successfully improved upon an existing product to enhance performance. As tennis player Pam Shriver demonstrated in 1978, the new racket design was a tremendous success. Within four years of the product’s launch, over 700,000 tennis players around the world were using it.

In two years, Prince Manufacturing controlled 30 percent of the U.S. market, 25 percent of the global market and dominated global racket sales. Howard Head, the tennis newbie, who could not play tennis well, had turned out to be one of the industry’s biggest innovators.

A consummate entrepreneur, Head received a royalty payment on every Prince racket sold. He sold the company to Chesebrough-Ponds for $62 million in 1982.

Howard Head kept on playing tennis and skiing down mountains for the rest of his life. Head got married to Martha Fritzler who shared his love of skiing and settled in Vail. Head went on to launch the Howard Head Sports Medicine Center to help athletes in 1987 and also supported numerous other causes. He was inducted into the Colorado Ski and Snowboard Museum Hall of Fame in 1990 at the age of 75, a year before he passed away. Head is remembered to this day with fondness at the ski slopes he frequented in Aspen and Vail, Colorado. His two inventions - the metal ski and oversized tennis racket - are on permanent display at the Smithsonian Institute with the inscription praising Head as the "patron saint of average athletes."

Howard Head's quotes in this story are taken from stories previously published by the Vail Daily, the Vail Trail, the Colorado Ski and Snowboard Museum Hall of Fame, Sports Illustrated (Sept. 29, 1980) and Airport Journal "A Bad Skier's Revenge," (Nov. 5, 2005).


View prior profiles by searching for Profiles. Read our Profile on U.S. Skiers and Snowboarders at the 2018 Pyeongchang Olympics. Learn more about our Elf Ski app that we’re developing that helps skiers and snowboarders track their workouts and improve performance.


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tags: Profiles, Howard Head, skier, inventor, Head Ski, Prince Tennis, tennis racket, inspiration, lessons, engineer, design, entrepreneur, creating
categories: Profiles, Inventions
Sunday 02.10.19
Posted by Elf
 

Spotify Buys Gimlet Media and Anchor - Two of the Largest Acquisitions in Podcast History

The Swedish audio streaming company cemented its presence in the podcasting world by its purchase of Gimlet Media, the content creators for Startup and ReplyAll podcasts, and Anchor, the production and distribution platform

Image via Spotify

Image via Spotify

Spotify’s acquisitions came as a surprise to the industry as Spotify has never bought a company focused on creating content such as Gimlet Media nor has it previously expressed interest in the podcast space. Podcasting has however been attracting increasing investment from advertisers, raking in over $314 million in 2017 in the U.S. alone. Spotify’s purchase of Gimlet Media at $230 million, the content creators behind the Startup and ReplyAll podcasts, is the largest acquisition in podcast history. Spotify’s second purchase of Anchor, the production and distribution platform for podcast creators, was for an undisclosed sum. Spotify’s announcement signals the company’s keen interest in the podcast market. Spotify has also shared that the company intends to invest up to $500 million this year alone in the podcasting space.

Spotify has dominated the audio streaming industry, reporting 96 million subscribers and posting its first profit this past quarter of $107 million (€94 million), less than one year after the Stockholm-based company launched its IPO on the NYSE on April 3, 2018.

“For the first time in company history, operating income, net income, and free cash flow were all positive.”
— Spotify, Q4 Shareholder Letter

Spotify has been the industry giant for a long time in terms of subscriber loyalty, although Apple Music has been playing catch up. Apple announced that it had reached 56 million subscribers this past November. Apple has been closing the gap, though Spotify still dominates the market comfortably with a 40 million lead. Nonetheless, the Cupertino giant has three advantages - offering bundling options, thus achieving a conversion rate of 0.64% (as compared to Spotify’s stable 0.24%), paying artists a higher percentage than Spotify and not needing streaming to be profitable.

The two companies have also vastly different approaches to playlists - Spotify’s playlists are driven by algorithms, while Apple’s have what CEO Tim Cook calls “the human touch.” Nonetheless, consumers, by a large majority, have preferred Spotify’s playlists.

Cook insists that playlists generated by computers are lacking. In an interview with Fast Company, Cook explained that a streaming music platform has the potential to offer a sublime music experience.

“Music inspires, it motivates. It’s also the thing at night that helps quiet me.  I think it’s better than any medicine.”
— Tim Cook, Apple CEO

In an interview last year with Fast Company, Spotify’s CEO Daniel Ek said that he was confident that the company’s computer-generated playlists, which he calls the company’s “key differentiator” will “defy all the skeptics” in the long run.

“Music is everything we do all day, all night, and that clarity is the difference between the average and the really, really good.”
— Daniel Ek, Spotify CEO

Arguably, Spotify has already won with this strategy, given the popularity of the platform’s playlists. Even its most vocal critics such as Taylor Swift and Jay-Z have returned to Spotify and uploaded their music once again to its platform.

Why Podcasts?

The word “podcast” is literally derived from the iPod. Apple redesigned the Podcasts app and offered more in-depth analytics in 2017. Spotify did not actually consider podcasts a good investment initially given the “poor user experience” as Chief R&D Officer Gustav Söderström said in an interview with TechCrunch.

“The user experience was really poor. There was no 15-second skip. In spite of that, we saw a lot of users listening to podcasts. It was kind of unexpected, and we didn’t really understand why. It turned out people really wanted to have podcasts in Spotify with their music. If you look at radio, it’s not that surprising.”
— Gustav Söderström, Spotify's Chief R&D Officer

However, podcasting’s striking similarity to radio makes it compelling for the company. Spotify CEO Daniel Ek recognized this.

“...people still spend over two hours a day listening to radio—and we want to bring that radio listening to Spotify, where we can deepen engagement and create value in new ways.”
— Daniel Ek, Spotify CEO

Spotify aims to create an avenue where consumers can discover new audio and play it. This includes popular podcasts such as the ones created by Gimlet Media and also producing its own original content using Anchor. Thus Spotify would offer a mix of radio and Netflix-like original content. Now if Spotify can successfully achieve this, the company would become the de facto platform for consumers to discover and produce original audio, thereby attracting and retaining both listeners and creators.

Gimlet Media is a podcast studio with $28.5 million funding, based in New York that is known for its original podcasts such as “Homecoming,” which has now been adapted from a podcast to video for Amazon Prime and for “Reply All” about Internet culture.. Anchor is a podcasting startup that helps anyone record their audio on the go and distribute that audio right from an app on their smartphone or tablet. Anchor raised $15 million in funding, of which $10 million came from GV, Alphabet’s investment branch. After a redesign of their platform last year, Anchor has enabled podcasters to distribute their recordings straight to Spotify, along with other streaming services. Apparently, Anchor has enabled the production of 15 billion hours of content listening on Spotify just in the fourth quarter of 2018 alone.

Spotify’s two large acquisitions - original podcasts and assisting podcasters in creating and launching their podcasts, signal the company’s strong interest in the podcasting world. The ‘Netflix’ model of creating and locking down original content would help in the company’s bottom line instead of having to negotiate royalties and deals with labels. Gimlet Media brings Spotify talent, technology and proven popular podcast models for original content, while Anchor provides hosting and monetization methods. Spotify’s CEO Daniel Elk shared his company’s goals in a press release.

“These acquisitions will meaningfully accelerate our path to becoming the world’s leading audio platform, give users around the world access to the best podcast content, and improve the quality of our listening experience, as well as enhance the Spotify brand.”
— Daniel Ek, Spotify CEO

In 2018, an Edison Research Infinite Dial report on podcast listening trends shared that 26 percent of people in the U.S. listen to at least one podcast each month and that listeners tune into seven podcasts a week on average. Spotify’s CEO Daniel Ek shared in the public announcement of the two acquisitions, that his company would apply “better discovery, data, and monetization to creators.”

“These companies are best-in-class and together we will offer differentiated and original content. Gimlet and Anchor will position us to become the leading platform for podcast creators around the world and the leading producer of podcasts.”
— Daniel Ek, Spotify CEO


Spotify is clear on its ambitions to be the world’s largest and most popular audio streaming company for both music and non-music audiences. The company intends to spend up to $500 million for similar acquisitions in 2019, as shared in its Q4 shareholder letter.

“Based on radio industry data, we believe it is a safe assumption that, over time, more than 20 percent of all Spotify listening will be non-music content.”
— Daniel Ek, Spotify CEO

Podcasting Attracts Strong Investments

Podcasting has been attracting strong investments in recent years. Betaworks Ventures, an early venture capital firm, invested in both Gimlet Media in 2014 and Anchor in 2015. Betaworks Ventures partner Matt Hartman explained in a blog post why he considered podcasting a lucrative investment.

“We saw early data around podcasts having a bit of a resurgence before Serial  (a popular podcast) launched. That data, combined with the increasing battery life of iPhones and an increasing amount of connected cars on the road, led us to think there was an opportunity for internet-powered audio. This, combined with the quick growth of smart speakers, solidified our conviction that people would consume more and more audio content.”
— Matt Hartman, BetaWorks Ventures Partner

In 2015, Scripps media company bought Midroll Media, the digital media company in Los Angeles known for its original podcasting and ad network. Midroll also acquired Stitcher, the popular audio hosting platform. Last year in the fall, iHeartMedia purchased Stuff Media, a podcast content company. Apple reportedly was in talks to purchase iHeartMedia in December.

These acquisitions reveal that the demand for podcasting is only growing. With Spotify’s two acquisitions, the company now has a complete podcasting solution from discovery to creation, distribution and monetization. This bold move demonstrates the company’s ambition to become the world’s most popular audio platform from music to on-demand audio for listeners, podcasters and advertisers.

In its Q4 shareholder letter, Spotify revealed that it was ready to spend up to $500 million for similar podcasting M&A activity in 2019.

“Growing podcast listening on Spotify is an important strategy for driving top of funnel growth, increased user engagement, lower churn, faster revenue growth, and higher margins.

We intend to lean into this strategy in 2019, both to acquire exclusive content and to increase investment in the production of content in-house. The more successful we are, the more we’ll lean into the strategy to accelerate our growth, in which case we would update guidance accordingly.”
— Spotify, Q4 Shareholder Letter

Spotify, without a doubt, has some serious podcasting ambitions.

tags: Spotify, Gimlet Media, Anchor, Apple Music, radio, Netflix, growth, content, podcasters, music, non-music, listeners, mainstream, industry insight, audio
categories: Industry Insight
Friday 02.08.19
Posted by Elf
 

The App Economy

If the Industrial Revolution was transformative, consider how much the App economy has changed the world. Apps can be used in any industry today, while offering personalized experiences.

Image via Apple

Image via Apple

Time to reach 50 million users:

Electricity - 100 years

Television - 13 years

AppStore - 17 months

Apple reported that customers spent over $322 million in the App Store on New Year’s Day 2019 alone, setting a new single-day record.


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tags: apps, AppStore, electricity, television, Industrial Revolution, app economy
categories: Industry Insight, Apps
Thursday 02.07.19
Posted by Elf
 
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